Eitri, a platform for app development that is transforming Brazilian retail, remains focused on creating mobile solutions that offer three times more productivity at one-third of the cost for businesses. An example of this was the work developed in partnership with Wicomm for ToyMania, a store that offers a wide range of products for all ages, including educational toys and collectibles from renowned brands such as Fisher-Price and Barbie. During Children’s Week, the most important date of the year for the sector, there was a sales growth of 12.5% in sales. Additionally, users who browsed the app recorded an average ticket of R$ 247, while the app’s average conversion rate was 6%.
According to the annual report by Adjust, a data analysis and analytics company, in 2023 alone, there was a 34% increase in revenue for companies that used apps, which accelerated the growth of this market. With this perspective, ToyMania wanted to offer even more convenience to its consumers. The main challenge was to create an environment that strengthened customer bonds and allowed for easy and optimized navigation, without compromising the variety of the catalog and the quality of services already offered by the website. With a complete portfolio in UX, CRO, Media, and CRM services, Wicomm optimized the entire user experience, ensuring high performance in the app. Eitri brought a robust and scalable technological solution for app development, allowing the company to meet market demands with excellence.
“While many competing apps focus solely on sales, the ToyMania app delivers a complete experience. Besides being fast, intuitive, and easy to use, it connects the customer with the brand in a more engaging way, offering not only toys but also content and benefits through the points program, strengthening customer relationships and encouraging loyalty,” explains Guilherme Martins, co-founder of Eitri.
Development
Designed with the goal of facilitating navigation for parents, guardians, and even the little ones, the app offers a simple and fast interface. It provides a fluid and practical experience, allowing any user to find their favorite products without difficulty. Besides being lightweight, it loads quickly and was developed to be intuitive, making it accessible even to those unfamiliar with technology and app navigation.
Among the features, highlights include the complete catalog, organized so products can be found in just a few clicks, with filters that simplify the search, whether for a last-minute gift or a special toy. The points program rewards every purchase with points that can be exchanged for discounts, strengthening customer relationships. Personalized notifications keep users informed about promotions, new releases, and important dates, such as birthdays. Additionally, the app offers exclusive content, with activity tips, news about famous brands, and events in the toy universe, including articles, videos, and live streams about major releases.
“We are extremely satisfied. Our goal with the new shopping app was to make the user experience easier, more accessible, and convenient. Now, shoppers can browse, purchase products quickly, and receive notifications about promotions. More than a sales channel, it is an extension of our company, connecting customers through content, live streams, and entertainment, which reinforces the bond between consumers and our brand,” states Eduardo Carvalho, head of e-commerce at ToyMania.
