Amazon Brazil announces the fifth edition of Amazon Conecta, an exclusive event promoted by the company, which will host discussions on finance strategies, pricing, sales, ad management, and the power of Artificial Intelligence, along with the latest updates from Amazon. The event will take place on May 6, 2025, at the WTC Events Center in São Paulo, with the goal of providing support, knowledge, tools, connections, and inspiration for partner sellers and entrepreneurs looking to expand their businesses on Amazon.com.br.
The 2025 edition will feature prominent names such as Galvão Bueno, host and founder of Bueno Wines, Caito Maia, founder of Chilli Beans, sharing his experience in management and growth strategies, and Nathalia Rodrigues (Nath Finanças), addressing finances for entrepreneurs. Additionally, Amazon leaders, including Juliana Sztrajtman, President of Amazon Brazil, Virginia Pavin, Marketplace Director, Julia Salles, Director of FBA – Amazon Logistics, Felipe Moraes, Supply Chain Director, Mariana Werneck, Director of DBA – Delivery by Amazon and FBA Onsite, and Michael Groenner, Transportation Director, will also participate in the event and share insights and news about the market.
The event will feature a main stage dedicated to thought leadership and inspiration, where Amazon updates, presentations from executives and market experts, success stories from sellers, and industry insights will be shared. Additionally, the event will include dedicated areas for marketplace, logistics, Ads and promotions, and the Seller Space, a dedicated support area where participants can schedule individual sessions with Amazon experts to resolve specific issues and optimize their businesses. There will also be workshops with structured learning tracks at basic, intermediate, and advanced levels, tailored to sellers’ needs. Participants can also visit the exhibition area, featuring booths from Amazon and sponsors, to build valuable relationships and connect with service providers and industry partners.
“Since launching our marketplace in Brazil, we have continuously invested in our partner sellers, who account for over 60% of sales on Amazon stores globally. Today, there are over 100,000 partner sellers, 99% of which are SMEs. Our focus is to boost their businesses by promoting the best possible experience and expanding their reach nationwide. We achieve this through investments in logistics programs, training, and visibility on Amazon.com.br“, explains Virginia Pavin, Marketplace Director at Amazon Brazil.
Tickets for Amazon Conecta 2025 can be purchased clicking here. The event is sponsored by Shopping de Preços, Seller Pro, MZHub, GoBots, Base, Bling, SellersFlow, Omie, Azazuu, Gestor Seller, GS1, Universidade Marketplaces, Mr. Cont, Total Express, Magazord, CNAP, Magis 5, BSP, Darede, Software One, and Flexa.
Check out the Amazon Conecta 2025 agenda:
Main Stage Schedule:
8:00 AM: Doors open and registration
9:00 AM: Welcome with Rita Batista
9:05 AM: Amazon Updates | Innovation, customer focus, and impact in Brazil
11:20 AM: Finance strategies to expand your business with Nathalia Rodrigues
1:20 PM: Transform Your Business: AWS Tools Revolutionizing Brazilian Retail
1:50 PM: The future of Artificial Intelligence for Amazon sellers with Victor Hochgreb (GoBots)
2:20 PM: Automatic pricing: let technology work for you with Marcio Tenreiro (Shopping de Preços)
2:55 PM: Accelerating your brand growth with Amazon Ads, with Carolina Piber and Ariadne Souza
3:40 PM: 5 steps to scale your sales on Amazon Brazil with Bruno Capellete (Seller Pro)
4:10 PM: Turn data into profit: The ecosystem changing the game for sellers on Amazon Brazil (MZHub)
4:45 PM: Management strategies to expand your business with Caito Maia (Chilli Beans)
5:20 PM: Interview with Galvão Bueno (Bueno Wines)
5:55 PM: Closing remarks with Rita Batista
Workshops Schedule:
Marketplace Stage:
10:00 AM: How to achieve a successful launch on Amazon – The guide for your first 3 months
10:35 AM: How to grow and protect your brand on Amazon?
11:10 AM: Home, kitchen, garden & toys | Trends and Tips with Google
11:45 AM: Fashion and accessories | Trends and Tips with Google
12:20 PM: Pricing tools and understanding reports
12:55 PM: How payments work on Amazon (Transfers)
2:30 PM: Sustainability on Amazon: Climate Pledge Friendly
3:05 PM: How to improve your account health
3:40 PM: Accelerate your growth with Amazon-certified experts
4:15 PM: Electronics and Media | Trends and Tips with Google
4:50 PM: How to optimize your listings?
Ads & Promotions Stage:
10:00 AM: Amazon Ads: Get started with Sponsored Ads
10:35 AM: How to make the most of our events: Create your promotions (Deals and Coupons)
11:10 AM: Understand targeting tactics for Sponsored Ads
11:45 AM: Registered in Brand Registry: What now? Build your brand with Amazon
12:20 PM: Connect with customers and drive results with Sponsored Brands and Sponsored Display
12:55 PM: Mastering marketing channels: strategies to boost your sales, a conversation between Amazon Ads, Pinterest, and Google
12:55 PM: Understanding your brand data: Brand Analytics
2:30 PM: Amazon Ads: Get started with Sponsored Ads
3:40 PM: Understand targeting tactics for Sponsored Ads
4:15 PM: Connect with customers and drive results with Sponsored Brands and Sponsored Display
Logistics Stage:
10:00 AM: FBA Inventory Optimization: Strategies and Operational Tips
10:35 AM: Learn and combine: Strategically use Amazon’s logistics programs
11:45 AM: Best practices and recommendations for sending to the Distribution Center
12:20 PM: How to start selling on Amazon US
12:55 PM: FBA Onsite – Amazon Logistics
2:30 PM: Expand your business with FBA through a Branch
3:05 PM: Connecting the Dots: Operational Excellence in New Order Management
3:40 PM: Sell your products in the US using FBA
Seller Space (Seller Hub):
Scheduled individual consultation sessions (30 minutes per session)
Check out the full agenda clicking here.
