We live connected to everything—people, companies, brands, stories, desires, products, services, and entertainment. All of this is available at our fingertips at an immediate speed that feeds our need for information, our curiosity, and the sense of belonging to the global network that the digital universe provides.
Within this web of connections, the need to stand out, sell products or services, and transform into a powerful ‘brand’ to attract followers, gain recognition, and monetize is a constant challenge tied to images, words, perfect videos, and speeches that win over audiences and turn a profile into a reference for attracting new followers and securing many likes.
To help those who want to embark on this journey, mentor, influencer, and writer Aline Bak will launch “The Power of Authority: How to Elevate Your Brand in the Digital World” on March 25th at 7 PM at Livraria da Vila in JK-Iguatemi (São Paulo).
In her first book, the author uses her own methodology, built over 20 years of experience, to guide people who want to transform or create a brand on Instagram, WhatsApp, TikTok, YouTube, and other channels where interaction possibilities are endless.
Brazil is one of the leading countries in internet access, and Brazilians spend, on average, over 3 hours a day online, accessing various platforms and waiting for content that engages them. Therefore, it’s essential to understand that, beyond just being present on social media, these platforms are different and powerful tools for building authority, reaching new audiences, and connecting a profile or product with those who truly matter.
To demonstrate these paths, Aline provides tools that will help readers establish their presence with strategy, consistency, and authenticity to stand out and avoid being forgotten amid competition.
At the beginning of the book, the author already encourages readers to evaluate their own profile, their connections, and whether their followers are relevant to their goals or business—offering tips to attract new followers, engage them, convert them into customers, and measure the entire operation.
In the next chapter, Aline details four pillars for generating authority on social media, discussing positioning, repositioning, target audiences, common mistakes, and teaching how to build a ‘digital persona.’
The next topic addressed is the importance of consistency in an influencer’s or brand’s story. Thus, the author discusses the need for storytelling that conveys information and creates deep emotional connections, making people or brands more human, relevant, and memorable to their audiences.
According to Aline, it’s necessary to create narratives that inspire, engage, and resonate with people’s values and desires. In a world full of messages and stimuli, storytelling stands out as the universal language that touches the heart before reaching the mind, sparking curiosity and creating a bond between the storyteller and the listener.
Another highlight is the description of the main archetypes dominating social media, their unique traits, and tips to guide readers in defining their ideal profile through exercises and reflections.
Another step is organizing information to craft an impactful Bio and a schedule of relevant posts, with suggestions for images and layouts, tips for video recording, and using other content that can add value and relevance to the profile.
Aline also proposes a self-analysis so readers can overcome blocks, fears, and beliefs that prevent them from exposing themselves, providing tools to explore their image, discover their best angles, and offering lighting, posture, and other essential tips for building their image.
Finally, the author discusses tools to boost growth on social media, covering topics like partnerships, ads, metrics, investments, and success stories capable of inspiring those who want to enter this world with authority to truly make a difference.
