With the main theme “From Idea to Success”, the event featured in its program several lectures focused on business education in the online market. Several important names from market players such as Aliexpress, Shein, Shopee, and Mercado Livre shared their expertise with the audience, generating not only more knowledge about the digital market but also exchanges of experiences for those who wish to start an online business and those who want to sophisticate their existing businesses.
For the second day, the event featured names such as Karol Mendes, Secretary of Entrepreneurship for the State of Rio de Janeiro, as well as prominent speakers like Lucas Amaral, Marketplace Manager at Amazon, and Leonardo Silva, Head of Engagement at Shopee, who discussed various scenarios of the marketplace in Brazil and expectations for the year. On the event stage, in one of the day’s highlights, Pedro Spinelli, Co-founder of MAP and eCO, Bruno de Oliveira, founder of Ecommerce na Prática, Bruno Capellete, founder of the Seller Pro school, and Alex Moro, CEO of the Efeito Empreendedor school and official influencer for Mercado Livre, came together to jointly lead the panel “Own E-commerce vs. Marketplace”.
“Without a doubt, there is a before and after for the digital market in Rio de Janeiro after this second edition of Marketplace Experience. We were pioneers in 2024 and solidified ourselves as the largest e-commerce event after this second edition, with impressive numbers not only in attendance—even before opening the doors, we received 4,600 pre-event registrations. A surprise in this edition was the real-time deals closed and the high attendance at the plenaries, which were packed the entire time and exceeded all our expectations, both in the high level of content delivery by the headliners and in market practice,” said Pedro Spinelli, CEO of MAP and one of the event’s creators.
The lecture series concluded flawlessly, once again featuring the insights and extensive experience of Alex Moro, CEO of the Efeito Empreendedor school and official influencer for Mercado Livre, speaking about the new algorithm in 2025. Afterwards, the audience enjoyed two closing shows with Filhas de Bamba and Cesário Ramos, masterfully wrapping up the final day of the event.
Regarding next steps, MAP CEO Pedro Spinelli aims to go beyond the numbers already achieved. “In 2024, there were 1,500 registrants, 18 companies directly involved, and 11 hours of content produced. This year, we tripled the number of registrants, had over 5,000 people in person, quadrupled the size of the venue, secured 70 partner brands, and produced 20 hours of content. This successful activation here in Rio de Janeiro motivates us to plan next year with even more enthusiasm and solidify our presence in the state’s annual calendar. We aim to be the largest e-commerce event in Rio de Janeiro in terms of numbers, impact, sponsors, registrations, attendance, and days of immersive experiences,” concluded the executive.
The event, held at Nova Friburgo Country Club, featured 22 speakers and gathered over 5,000 people visiting the venue over its two-day program.
Service: 2nd Marketplace Experience
Date:April 25 and 26, 2025.
Times:8 AM to 7 PM.
Location:Nova Friburgo Country Club – RJ
