Minancora, one of the most traditional brands in the Brazilian pharmaceutical industry, has just launched its official e-commerce: minancora.shop. The new platform gathers the entire product portfolio of the brand, including exclusive kits and special editions, and was developed to facilitate consumers’ access to the company’s full line.
With over 110 years of history, Minancora has expanded its presence in the digital environment, following changes in consumer behavior and investing in channels that strengthen relationships with the public. “The launch of the online store is an important step in our digitalization and approach strategy with consumers. We want to offer more convenience and access to our complete portfolio, with the credibility we always provide”, says Dr. Lourdes Maria Duarte, managing president of the brand.
Despite the novelty, the company emphasizes that products continue to be widely available in pharmacies throughout the country and in partner marketplaces, channels that remain essential for distribution and brand visibility. Therefore, e-commerce comes as a complementary option, offering a direct, secure shopping journey with exclusive benefits.
Among the items available in the virtual store are the brand’s classics, such as the ointment, as well as products from skincare lines, acne treatment, among others, that have been winning over different generations of Brazilian consumers.
