E-Commerce Update | News about e-commerce in Brazil

Articles

SEO Techniques for Artificial Intelligence

E-Commerce Uptate - 18/01/2026

Articles

Marketplaces and Generation Z: Which Platforms Are the "Favorites" of This Generation?

Articles

Trends for e-commerce in 2026: instant customer service, reputation, and conversion as central pillars

Highlight

E-commerce is expected to generate R$26.82 billion during Christmas 2025

Tips

AI ceases to be a differential and becomes a must in Brazilian retail

E-Commerce Uptate - 22/01/2026

Artificial intelligence ceases to promise and becomes competitive criterion in retail in a new moment of the market

Infracommerce points out the beginning of the year as a strategic window for retail

Trends

Payment is a new decisive factor for bettors of Bets, says research

E-Commerce Uptate - 22/01/2026

Nuvei points out 15 Payment trends that will redefine how commerce works in 2026

Six innovation trends for 2026

Launches

With internship opportunities for leadership positions, 99 opens 140 job openings

E-Commerce Uptate - 22/01/2026

After Series B round, NG.CASH hires former Google director Brian Zaki to lead People's team

In a move that decrees the end of traditional e-commerce, Loja Integrada launches the first co-pilot of digital commerce in Brazil

Research

61% of marketers plan to increase their influencer investments by the end of 2026

E-Commerce Uptate - 22/01/2026

Gen Threats Report reveals scams moving forward in ads, feeds and videos

Retail suffered an attempted fraud every 2 minutes in 2025, with a high of 4.1%, says Serasa Experian

Events

ILOS Forum 32nd edition takes place in August (2026)

E-Commerce Uptate - 21/01/2026

Gouvêa Experience traz insights da NRF 2026 para o Brasil em evento exclusivo em São Paulo

Google brings ‘agentic commerce’ to NRF 2026 and points to a new era of digital retail with the launch of the Universal Commerce Protocol

Laws

Five legal mistakes that can cost a startup dearly at the beginning of its operation

E-Commerce Uptate - 14/01/2026

AI regulation can make small businesses unfeasible and slow down the digital economy, warns ABIACOM

Artificial Intelligence regulation project should harm SMEs and startups, according to ABIACOM

Cases

Drogal registers a 65% increase in inter-store deliveries and reduces waiting time to 30 minutes with new technology

E-Commerce Uptate - 08/01/2026

Companies adopt hybrid security and trust design strategies; verified messages record up to 137% ROI and 70% read rate

Grupo Fika Frio integrates TOTVS technology ecosystem and increases operational efficiency

Awards

Amazon Brasil e Rede Mulher Empreendedora anunciam as vencedoras da 5ª edição do programa Decola Garota

E-Commerce Uptate - 20/01/2026

Havan leads Instagram engagement ranking among Brazilian retailers in 2025

Amazon Brazil and Companhia das Letras announce Tiago Costa's work “Via Pública” as the grand winner of the 1st Kindle Black Voices Award

E-books/Books

Uappi offers e-book with Black Friday insights and strategies for 2026

E-Commerce Uptate - 22/01/2026

Doctor of Administration teaches how to use AI to drive sales in digital

Tiago Vailati lança “Chat Commerce”, primeiro livro brasileiro dedicado à nova era das vendas conversacionais

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