The Mercado Livre, the largest e-commerce and financial services ecosystem in Latin America, will hold on September 24 and 25, in São Paulo, the 9th edition of Mercado Livre Experience 2025 – the company’s main business event. With the theme ‘Connections that Drive Business’, the meeting is an opportunity to inspire, empower, and drive sellers with practical and strategic content, strengthening the connection between consumers, entrepreneurs, and technology.
There will be two days of intense programming, with over 17,000 participants, 100 speakers, and four simultaneous stages, with content tracks, panels with Mercado Livre and major brands’ leadership, as well as the participation of sellers who will share their experiences. The aim is to provide tools, learnings, and concrete strategies for those looking to professionalize operations, increase conversions, and establish themselves within the platform. With thousands of active sellers in the country, Mercado Livre already represents the main source of income for over 1.8 million families and has contributed to formalizing more than 300,000 businesses.
‘The seller is at the center of our business strategy. We are constantly evolving our value proposition to become, more and more, the best marketplace platform for all entrepreneurs in Brazil, and we believe that this way, we will maintain our leadership in the long term,’ says Maurício Landi, director of growth and seller experience at Mercado Livre. ‘Mercado Livre Experience 2025 is here to reinforce this vision by strengthening the connection between our ecosystem and the commercial strategy of those who sell with us. When this partnership strengthens, businesses progress even further.’
The event’s program will be structured around three central pillars to drive growth:
- Business Management and Professionalization
Content focused on financial management, pricing, and processes qualification, with a focus on the consolidation and sustainable growth of entrepreneurs from different profiles.
- Tools and Technology to Accelerate Sales
Presentation of the most effective solutions of the platform, such as Mercado Ads, which grew by 26% in revenue last year and recorded an average of 63 purchases per second, promotion center, My Page, Clips, price management, and artificial intelligence, focusing on performance and conversion rate improvement.
- Logistics and Ecosystem Expansion
Demonstration of the most efficient logistical innovations in the country and their direct contribution to consumer experience and seller competitiveness.
Mercado Livre Experience 2025
During the event, another edition of the Mercado Livre Experience Award will also be held, recognizing entrepreneurs and partners who have excelled the most on the platform during the previous year. The award values inspiring stories of overcoming and growth, focusing on sellers, consultants, integrators, and influencers driving the ecosystem with their actions.
