With the constant technological evolution, custom software development emerges as a strategic solution to meet specific demands and align business objectives. This approach ensures efficiency, flexibility, and adaptation to the growth and changes in a growing area. According to Statista data, the sector projects a steady annual growth of 5% in the period from 2024 to 2029. With this development, it is expected that the market will reach a revenue volume of US$ 896.20 billion by 2029.
Custom software has become an increasingly popular choice among companies as it offers tailored solutions to their specific needs, unlike generic tools. This allows for better integration with existing systems, optimizing processes and aligning the companies’ objectives more effectively. In addition, tailor-made solutions ensure flexibility to adapt to market changes and the evolution of internal demands of organizations, providing a crucial competitive advantage for sustainable long-term growth.
For Ariel Salles, Vice President of Technology at Avivatec, a Brazilian company known for technology solutions in the market, the true value of custom software lies in its ability to drive innovation: “When we talk about technological customization, we are creating solutions that not only solve problems but also pave the way for new business opportunities. This allows companies to turn challenges into unique and sustainable competitive advantages”, he comments.
This type of solution has become essential for companies looking to not only optimize their operations but also to remain agile in the face of rapid market changes. According to the Grand View Research, the custom software market is expected to grow by about 19% by 2030, with the retail, IT, manufacturing, and fintech sectors among the most active users of these solutions. Customizing systems allows for a more agile and efficient response to internal and external demands, providing companies with a significant competitive advantage.
“Investing in custom software is a smart strategy because, in addition to meeting specific needs, it enables companies to quickly adapt to market changes, easily integrate new technologies, and sustain continuous growth. In doing so, they ensure not only operational efficiency but also a lasting competitive edge,” he concludes.
