Meetz, a startup specialized in prospecting and sales engagement solutions for B2B businesses, has just launched the Conv Academy, a commercial school developed to empower salespeople and commercial managers with the best market techniques. Designed to maximize team performance from day one of application, the initiative features over 100 hours of practical content, including live online classes and dedicated support, allowing participants to ask questions in real-time and receive personalized guidance, accelerating the learning process.
The modules cover everything from technical business closing skills to implementing a strong sales culture that motivates and inspires teams to achieve ambitious growth goals. In the current scenario, B2B companies face increasingly significant challenges in the quest for efficiency and consistent results. According to a survey by RD Station, 74% of companies did not meet their sales targets in 2023. The fierce competitiveness demands highly skilled sales teams that not only know how to approach potential customers but also how to maintain a continuous and valuable relationship with them. ConvAcademy emerges as a strategic response to this demand, providing training focused on techniques that can be immediately applied in daily interactions.
According to Juliano Dias, CEO of Meetz, the platform fills a crucial gap in the B2B sales market: “The lack of structured training is a latent pain point in the sales sector. Often, salespeople learn through practice, without a solid foundation of techniques that actually work. With Conv Academy, we aim to change that. Our proposal is to offer practical learning from those with market experience, transforming how sales teams operate, making them more strategic, agile, and efficient.”
The National Research on the Challenges of Sales Team Training, conducted by Play2sell, supports this view. The study found that 44% of participating companies struggle to train their sales team, but 65% of respondents reported improved results after training their team.
Importance for the B2B Market
The B2B sales market has undergone significant transformations in recent years, with digitalization accelerating the purchasing process and requiring companies to rethink their commercial approaches. According to the study “Digital Maturity in B2B Companies”, these companies use a considerable number of technological tools to support and train their teams. In total, 32% of them use four to five resources, while 25% use six to ten, and 13% of respondents use eleven or more technologies.
With ConvAcademy, Meetz plans to train salespeople and raise the standard of commercial education in Brazil, contributing to the professionalization of the sector and to the generation of more predictable and scalable results. For companies, this means more efficiency in the sales process, greater conversion and customer retention capabilities, and consequently, increased revenue.
“Building a solid sales culture is essential to keep teams engaged and aligned with the company’s goals, promoting a winning mindset that goes beyond individual targets and encourages collaboration and innovation,” concludes Juliano, adding that the platform offers continuous training and provides a course completion certificate.
