The Juntos Somos Mais, a joint venture of Votorantim Cimentos, Tigre, and Gerdau, which operates in the digitalization of the civil construction sector, takes another step in consolidating its presence in the market and enhancing the visibility and importance of its B2B marketplace for the entire matcon retail sector, with the arrival of renowned brands and recognized customers.
The company, which entered the market as a loyalty program for retailers, saw its online sales platform grow by over 60% in the past year, offering a wider range of products available in its digital shelves, including categories not previously worked on, such as tools and lighting.
The brand’s B2B marketplace is expanding its presence by integrating new strategic companies, strengthening its ecosystem, and expanding the product and service offerings for retailers and industry professionals. Joining the current partners are highly relevant and market-reaching names such as Philips, a global reference in technology and innovation in electronics and lighting; Vedacit, a specialist in solutions for waterproofing and civil construction; Marluvas, a leading Safety Footwear brand since 1972; Vellore, a manufacturer of products for infrastructure and finishing, under the brands Famastil and FoxLux; and Alumbra, a 62-year-old national company operating in the electrical materials segment, recognized for its circuit distribution boards (QDC), as well as lines of switches, sockets, and electronics.
The arrival of these companies, of great commercial importance, represents a significant advancement in diversifying the product portfolio, ensuring customers an even more complete offer aligned with market demands. In addition to positively impacting business results and growth expectations by 2025. With these reinforcements, the company expands the range of items and categories available for purchase in one place. The Juntos Store already offers a range of over 30,000 items available for sale.
With the goal of expanding coverage of supported retailers and ensuring fast and efficient service, Juntos Somos Mais also advances partnerships with distributors. In this context, MaisCor, Discor, Intercores, Mar dos Lagos, and Marson join the brands Cia, Gama, and Premium, which were already partners of the platform, reinforcing logistic efficiency and expanding geographical coverage.
“Our focus is to expand the offer of relevant items for the retailer’s assortment, making our marketplace more relevant, practical, and advantageous for those who replenish their stock with us,” says Juliana Carsoni, CEO of Juntos Somos Mais.
For 2025, Juntos Somos Mais will continue to focus on the strategic expansion of the marketplace. Initiatives include prospecting for new partners to complement the current portfolio and expanding the distributor network to strengthen logistic coverage. The company remains committed to ensuring the success of its partners, thus creating a sustainable and mutually beneficial ecosystem. Furthermore, customer experience will also be a central pillar, with actions focused on optimizing service and ensuring user satisfaction.
