The Brazilian luxury market gains a new ally in inventory management and promoting sustainability. Ozllo, a high-end fashion marketplace founded by entrepreneur Zoë Póvoa, expanded its business model to include the sale of new products from previous collections, helping renowned brands liquidate stagnant stock without compromising their image.
The initiative arose from Póvoa’s perception of the difficulties faced by fashion brands in managing unsold items. “We want to act as partners to these businesses, taking care of products from previous seasons and allowing them to focus on current collections,” explains the founder.
With sustainability as a central pillar, Ozllo seeks to reduce waste in the luxury fashion sector. The entrepreneur emphasizes the importance of this approach, stating that “the process to make a cotton blouse is equivalent to 3 years’ worth of water consumption for an individual.”
The marketplace, which started about three years ago as a resale platform on Instagram, now offers items from over 44 brands, focusing on women’s clothing. The expansion into the stagnant stock segment already has over 20 partner brands, including names like Iodice, Scarf Me, and Candy Brown. The goal is to reach 100 partners by the end of the year.
In addition to environmental concern, Ozllo invests in a premium shopping experience, with personalized service, express delivery, and special packaging. The business serves customers throughout Brazil and has expanded to the United States and Mexico, with an average ticket of R$ 2,000 for semi-new items and R$ 350 for new pieces.
The Ozllo initiative meets the expectations of younger consumers. According to a study by the Business of Fashion and McKinsey & Company, nine out of ten Generation Z consumers believe that companies have social and environmental responsibilities.
With this innovative approach, Ozllo positions itself as a promising solution to the challenges of inventory management and sustainability in the Brazilian luxury market.
