The month of October approaches, and the market becomes more colorful and full of reasons to celebrate Children’s Day (October 12). According to the National Confederation of Shopkeepers (CNDL), it is estimated that the date moved R$ 19 billion in retail in 2023, being one of the main commemorations of the second semester and with high expectations for 2024.
Marisa knows the importance of the date and, therefore, presents its Children’s Day campaign, announcing the collection created for the little ones. The content is part of a new creative guideline of the brand called ‘Dressing room talk,’ which highlights the place and conversations that take place there at the moment of purchase decision.
The content also brings the new advertising motto ‘At Marisa, you solve everything with a hundred-zinho,’ which shows that it is possible to access fashion with quality pieces at an affordable price.
‘We know that Children’s Day is a highly anticipated date for families, and parents want to give their children something special, but often the budget cannot accommodate extravagant expenses. It was thinking about this that we created the campaign ‘At Marisa, you solve everything with a hundred-zinho,’ to show that here it is possible to find a present that is perfect for your child at an excellent cost-benefit,’ comments Karla Longo, Marketing Director of Marisa.
The new collection will be available in Marisa stores and e-commerce starting from September 19th, and includes clothing and shoes from the brand’s own and licensed partners, bringing together a variety of options to gift children and please all tastes, whether with custom looks, shoes, or accessories featuring their favorite characters. And, besides the excellent cost-benefit, for every one hundred reais spent on purchases at Marisa, consumers will have the chance to win a Nintendo Switch gaming console.
