Mari Maria Makeup made its debut on TikTok Shop with a special live stream held on the last day of the 27th, directly from the brand’s Distribution Center. Hosted by Mari Maria, CEO, and founder, and with the participation of influencer Nayla Saab, the three-hour live stream featured 30% discounts on over 50 products and distributed exclusive gifts.
During the stream, consumers followed real-time purchases made on the platform and had the opportunity to actively participate in the experience, choosing together with the presenters which special gifts would be sent. The result was significant, with over 220,000 connected people and strong engagement from the online community.
“I want to be increasingly connected with my audience, that’s why I make sure to bring my products to all platforms, ensuring that everyone can have access to them,” says Mari Maria, brand CEO.
The launch also reinforces the relevance of TikTok Shop in the national e-commerce scene. According to Santander bank’s survey, the platform may account for up to 9% of online sales in Brazil by 2028, generating between R$25 billion and R$39 billion. Currently, the country already occupies the third position globally in market volume on the platform, behind only Indonesia and the United States.
