Maintaining attractive websites and social media that help showcase the business identity is essential for organizations looking to attract top professionals. Often, it is through these online tools that new talents become aware of the company and express their desire to be part of the team.
According to Carla Martins, vice president of SERAC, a hub of corporate solutions, being a reference in the areas of accounting, legal, educational, and technological fields, well-maintained social media with quality content project a positive image. “This helps attract candidates who value innovative and dynamic work environments, reinforcing the organization’s reputation as a desirable place to work,” she says.
Carla explains that a company’s social media should showcase its mission and values to future team members, and one of the best strategies for this to happen is through personalization. “For example, my brother Johnny and I are always showing the reality of SERAC and are the ones who receive the most resumes from new candidates. When the company personifies, it gives a “face” to the brand, and the connection with people becomes much stronger,” she says.
The executive states that while many companies are overly concerned about the level of exposure of partners and employees, at SERAC the focus is on encouraging and inspiring. “In the past, we were somewhat hesitant to post about our personal lives, but then we saw that it could be a stimulus for both employees and clients, as well as future team members,” she says.
According to the vice president of SERAC, active presence on social media allows the company to reach a wider audience, including potential candidates who may not be reached by more traditional recruitment methods. “This is especially important to attract young talents and digital technology enthusiasts,” says Carla.
She emphasizes that social media offers a platform for direct interaction with followers, including potential job candidates. “This enables the company to build relationships and engage the audience in a meaningful way, which can encourage more people to consider the company as a future employer,” she comments.
Carla Martins shares that social media and digital platforms have been one of the company’s main focus areas in recent years. “We understand that being present on these platforms gives us visibility and that those who are in the digital space look for digital solutions, which is why it is of paramount importance to us,” she evaluates.
The vice president of SERAC also believes that using social media to showcase the company’s culture, missions, values, and work environment can be a decisive factor for many candidates. “Furthermore, compared to other forms of marketing and recruitment, social media is relatively inexpensive to maintain. They offer an efficient way to attract talents without the high costs associated with job fairs, paid advertisements, and recruitment agencies,” she concludes.
