The Magalu has just launched the “Prize Purchase” promotion, a campaign developed in partnership with TLC WorldWide Latam, a global expert agency in rewards and experiences. The action is exclusively valid for purchases made at the company’s 1245 physical stores throughout Brazil. The mechanics are simple and practical: bought, scratched, won.
“‘Buy and win’ promotions continue to be one of the most effective ways to engage the audience at the point of sale. And when the prize is an experience, the bond goes beyond the purchase,” says Aline Queirantes, marketing director of Magalu. “It’s about creating connection, generating memories, and perceived value. The partnership with TLC helps us amplify this impact in all of our physical stores.”
The differential of the promotion is that all customers win experiences — without drawing and without complications. TLC WorldWide Latam offers an exclusive curation of rewards ranging from moments of care and well-being to cultural and sports experiences, such as haircuts, massages, music lessons, languages, sports, cafes, printed memory albums, services like car wash, among others.
Participants also compete for shopping vouchers of up to 700 reais at Magalu, totaling almost 1.5 million reais distributed. Upon making a purchase, the customer receives access to the digital scratch card with two steps: the first guarantees an experience and the second gives the chance to win the vouchers. There are 12 thousand chances to win a 50 reais shopping voucher, 1245 chances to receive a 100 reais coupon, and 1245 shopping vouchers of 700 reais. All rules and conditions for participating can be found on the promotion’s website: https://comprapremiadamagalu.com.br/.
“Every promotion can be more than just a commercial mechanic, it can be a memorable experience. That’s what we are doing in this Magalu campaign. We are turning consumption into real reward for everyone”, Juliana Pimenta, managing director of TLC WorldWide Latam. “Our model allows us to deliver experiences at scale, with curation and nationwide capillarity, something only we do today in Brazil.”
The promotion is valid for a limited time and reinforces Magalu’s positioning as an innovative retailer close to the consumer, while also consolidating the role of TLC WorldWide Latam as a strategic partner in incentive programs, loyalty, and purpose-driven promotional campaigns.
