In celebration of its 16th anniversary, MadeiraMadeira, the largest online furniture and decoration platform in Latin America, embarked on a bold 100% cashback campaign to provide the best experience for its customers on one of the most important dates of the year and sold 50% more compared to previous campaigns, with a stronger sales week since Black Friday 2024.
It was the first time the company adopted this incentive format, allowing consumers to purchase selected products and receive back 100% of the amount paid, in a limited-time promotional strategy. For Fábio Fadel, CRO (Chief Revenue Officer) of MadeiraMadeira, the action reflected how the company has been dedicated to offering innovative alternatives to improve the customer experience.
“This year, we decided to invest in an initiative that combines technology, commercial intelligence, and a keen understanding of consumer behavior. More than just boosting our sales, the goal was to enhance the experience of our users, returning the power of choice to them. In our sector, we understand that the purchase value is often decisive, but the long-term relationship we build with our customer chain generates much more value and further strengthens loyalty,” he comments.
With over 1,000 participating products, the campaign had a strong appeal to the public, accounting for about 70% of sales during the first week of the month. The results show that the company has the ability to create its own actions that really hit the mark. Among the most chosen items, some standout items were:
- Wardrobe with Couple Mirror 3 doors
- Couple MDF Wardrobe 08 Doors
- Modular Couple Wardrobe 12 Doors
- Dining Room Set
- TV Panel Stand
“This result reinforces that when we invest in bold campaigns that create value for our entire ecosystem, we can go beyond just sales: we offer real opportunities for more people to achieve the home of their dreams,” concludes the executive. Until the end of July, the company also offers free shipping, 20% OFF on PIX, as well as discounts of up to 60% on thousands of products on the website and app. To stay informed about all the special anniversary actions of the brand, just download the MadeiraMadeira app, available for Android and iOS via Google Play and Apple Store.
