To celebrate your birthday in July, MadeiraMadeira, the largest online furniture and home decor platform in Latin America, will distribute R$20 million in discounts. The campaign’s goal is to offer customers exclusive opportunities to turn their homes into dream spaces.
The program includes coupons for up to R$250 on selected products, free shipping, 20% OFF on PIX, as well as discounts of up to 60% on thousands of products on the website and app. The campaign invites consumers to transform their homes into spaces where lives are built, dreams come true, and memories are eternalized.
“More than just selling furniture and decor items, over these 16 years we have heavily invested in actions to bring MadeiraMadeira closer to people’s everyday lives, helping them fulfill the dream of decorating their homes just the way they always dreamed. These actions not only drive our sales, but also allow us to reach those who are not yet familiar with our brand, opening up spaces for new connections that can make a difference in the future,” comments Robson Privado, CGO and co-founder of MadeiraMadeira.
Those who choose to visit physical stores or talk to the company’s consultants via WhatsApp will undergo a 3D experience to understand how CabeCasa products would look inside their homes. To make the celebration even more complete, MadeiraMadeira has invested in different areas of operation. The initiatives also extend across all sales channels: app, website, sales channels, social media, and promotional activities in physical stores.
Real influencers and emotional connection with the home
With the motto “Your livelier home”, the 16-year campaign by MadeiraMadeira focuses on the authenticity of real creators to tell stories that celebrate life within their homes. The content shows five influencers living everyday experiences – such as cooking, decorating, and transforming spaces – in a spontaneous and representative way.
In addition to them, another 20 influencers also join the action in a complementary way, helping to amplify the reach of the campaign and strengthen engagement on digital platforms to up to 3.5 million.
Buy and Get: exclusive gifts in physical stores
Throughout the month, customers who purchase from R$ 4,500 in selected products from the CabeCasa modular line (Hera, Jade, Arizona, and Ipanema models) in physical stores will be able to choose between exclusive gifts, such as Adnet Mirror, Straw Side Table, and Floor Lamp. The action is available in the 50 physical stores of MadeiraMadeira in 11 states and the Federal District, encouraging the public to experience the brand up close.
According to Robson, the actions reinforce the goal of establishing July as a strategic annual milestone for MadeiraMadeira. “We want to further expand our presence in the consumer’s journey and offer attractive opportunities for people to build, renovate, and decorate their homes in the best possible way,” he adds.
To stay informed about all the special anniversary actions of the brand, just download the MadeiraMadeira app, available for Android and iOS via Google Play and Apple Store.
