the ecosystem of Luft Logistics created the Luft innovators, a cultural contest aimed at its more than 10 thousand direct and outsourced employees. The objective is to encourage the adoption and creative and responsible exploration of artificial intelligence (AI) in the corporate environment, promoting a culture of innovation and technological protagonism among professionals in the organization.
Luft’s innovators emerges at a strategic moment for the company, which has stood out for implementing solutions that aim to increase the efficiency of the business and accelerate the sales of its customers. With digital transformation on the rise and AI consolidating itself as one of the main disruptive technologies today, Luft reinforces its commitment to technological innovation by creating an initiative that directly involves the construction of an internal AI culture.
Artificial intelligence as a tool for innovation
In this 1st phase, the contest seeks to challenge employees to explore the potential of AI to solve real problems and optimize processes. From January to the end of February, participants received educational content, individually developed their projects using AI tools available for free on the market, and submitted their projects. After evaluation by the technical bench, the winning projects of this phase will be announced on the website https://luft.com.br/prisma-luft/. The winners will be awarded with a notebook, tablet or cell phone, in addition to a technology course to improve knowledge.
Why bet on AI culture?
Artificial intelligence has proved to be a powerful ally in the transformation of logistics processes. In the case of Luft Logistics, AI is already part of the operations, from task automation to demand forecasting, route optimization, inventories and SAC (customer service), allowing more agile, efficient and sustainable operations..
“Technology alone does not solve problems; it is the people who bring innovations to life”, Gustavo Saraiva, Cio da luft logistics. “More than technology, this contest is showing us the importance of dialogue between areas and the diversity of thoughts, showing That our strength lies in collaboration and vision beyond routines. Approximately 70% of the projects registered at this stage of the contest did not come from the IT area (Information Technology), proving that innovation transcends silos”, says Saraiva.
A trajectory of innovation
Luft Logistics has built its reputation by integrating logistics solutions with a focus on the growth of its customers. Over the years, the company has expanded its operations to several sectors, including agribusiness, health and retail, consolidating itself as a logtech cutting edge.
Today, Luft goes far beyond traditional logistics. Its services cover full service, full commerce operations and systems that transform logistics into a business enhancer. With the intensive use of technology, the company creates competitiveness for its customers, connecting markets and simplifying complex processes.
The startups of the Luft Ecosystem – Aggregates Agro, Aggregates and Storage – exemplify this integrated and innovative vision. Aggregate Agro, for example, offers digital solutions for agribusiness, while Aggrega there specializes in e-commerce and retail technology. Storage, on the other hand, facilitates the physical and digital logistics of the small sellers of e-commerce.
expected impact
“We want each employee to feel like an agent of transformation within the company”, says Luciano Luft, founder and CEO of Luft Logistics. “With Luft’s innovators, we are planting the seeds of a culture of innovation that will benefit the entire ecosystem of people and businesses.
