Colder-than-average temperatures this June boosted sales of products to combat the cold wave in June. According to a survey conducted by Nuvemshop, the leading e-commerce platform in Latin America, from June 1 to 12, 2025, online SMEs sold 90 thousand cold-related products, generating a revenue of R$ 11.4 million, 45% more than the same period the previous year.

Among the items sold are jackets, hoodies, coats, beanies, and boots. Just with the boots, for example, retailers saw a revenue growth of 93%, going from R$ 1.2 million in 2024 to 2.3 million in 2025, with over 7 thousand items sold this year.

“We have noticed that sudden temperature changes also directly impact online shopping behavior, with an increase in demand for items that bring more comfort during these periods. In the same period of 2024, we had an unseasonal heatwave, which also impacted commerce. Temperature peaks create selling opportunities for retailers who closely monitor climate changes and prepare to quickly respond to new consumer demands,” says Raissa Lisboa, customer experience manager at Nuvemshop.

The analysis considered sales made from June 1 to 12 in 2024 and 2025 by the base of Brazilian retailers on Nuvemshop.