The Integrated Store, a reference in automation and data intelligence for e-commerce, announced a new project in partnership with Next10 to boost Neymar’s new fitness line. With data intelligence and AI solutions, Integrated Store was responsible for developing the athlete’s store operation to optimize its operational efficiency.
The investment of R$ 5 million in the structuring of Integrated Store’s data lake allowed centralizing large volumes of data, optimizing the mapping of customer profiles, and automated retargeting. According to Victor Popper, CEO of Integrated Store, only in the last year, stores that used data-driven and automated resources from Integrated Store generated over R$ 30 million in sales recovery. “With more than 2.7 million stores already created, our platform stands out for its ability to safely and efficiently serve proposals of different sizes and challenge levels. We want to show that robust solutions, like those used at Neymar’s Store, can be accessible to small and medium-sized entrepreneurs, helping them grow with data intelligence and automation,” explains Victor.
According to Victor Popper, one of the biggest challenges for online sellers is not to rely solely on marketplaces. The challenge was to connect consumers to their own store, not only at launch but also in future purchases to maintain engagement. Among the personalized solutions developed by Integrated Store in partnership with Next10’s development team for the project, engagement strategies in the purchase process stand out, such as progressive discounts and the provision of exclusive and collectible physical cards, released according to the value added to the cart and delivered together with the order.
The freedom to customize the Loja Integrada API also allowed the Next10 development team to build a custom front-end structure for the end customer.
“Given the success of the Neymar line, Loja Integrada feels motivated to expand its technology, bringing data intelligence and automation agility to new strategic partnerships, such as Next10,” concludes the CEO.
