The LinkedIn, the world’s largest professional social network, celebrates a significant milestone: over 10 million Service Pages – designed to display professional services – created globally, a growth of 48% compared to the previous year. In Brazil, the number of entrepreneurs and freelancers offering their services for hire through the platform reached 1.1 million, a 47% growth compared to the previous year, considering that more than 1.23 million service providers are currently registered on the platform.
Recent LinkedIn surveys highlight a global trend: the growing interest in entrepreneurship. Currently, 42% of professionals on the platform are interested in starting their own business or working as freelancers.
This is not just an interest of service providers, but of buyers/clients as well: data shows that 80 thousand service requests are made weekly on LinkedIn, with an annual growth of 65% in the number of buyers requesting services, and an average of 8 requests per minute. Among the areas with the highest demand are: coaching and mentoring, marketing, and software development/consultancy.
“LinkedIn has established itself as the main platform for entrepreneurs and service providers to expand their businesses, connecting professionals with potential clients and new opportunities. In Brazil, the possibility of creating free and personalized Service Pages has been a game-changer for those looking to professionalize their activities and increase their visibility. This allows freelancers and micro-entrepreneurs to showcase their uniqueness and creativity in a practical and accessible way. In a market where independent work is growing rapidly, having a reliable platform that facilitates the exposure of services and the connection with clients is essential,” says Milton Beck, General Manager of LinkedIn for Latin America and Africa (LTS).
The first step to start offering services on LinkedIn is to create a Service Page, which serves as a showcase to highlight your services and businesses for free. This feature is designed to help manage proposals, requests, and communicate efficiently with potential clients. To create a Service Page, simply access your profile on LinkedIn and fill out the “Offer Services” or “Add Services” section. This will ensure that your profile appears in search results related to the services offered.
For Andre Santos, speaker, professional mentor, LinkedIn Top Voice, and one of the registered service providers on the platform, “LinkedIn has not only boosted the generation of qualified leads but also has become the primary tool to strengthen my personal and business brand. I have closed contracts with global companies, thanks to the visibility and reach the platform provides. It is much more than a social network; it is a professional ecosystem that connects you with the right people. For service providers, it is a complementary channel to build authority, generate business, and strengthen personal branding.
The growth of Service Pages reflects the evolution of LinkedIn as a space where professionals and companies can connect practically and strategically. All these data show how the platform has adapted to the new market demands, expanding possibilities for both service providers and those seeking to hire specialized services.
