More and more, companies intensify strategies to attract qualified leads with the aim of generating sales. This tireless instinct is the result of an increasingly competitive market, especially in the B2B universe. When the sales cycle is longer and the average ticket is high, precision in segmentation and lead quality are even more crucial. In this context, LinkedIn Ads stands out as a powerful tool, capable of offering the best possible segmentation and driving significant results for companies.
With over 950 million users in more than 200 countries, LinkedIn consolidates itself as the world’s largest professional network. In Brazil, there are nearly 100 million users. In addition to global reach, LinkedIn stands out for the quality of its audience, with 180 million senior influencers, 63 million decision-makers, and 10 million top executives. According to HubSpot data, the platform is 277% more effective than Facebook in generating B2B leads – which represents a vast field of opportunities for companies in this niche.
The strength of LinkedIn Ads lies in the ability to allow companies to target ads to specific audiences based on criteria such as job title, industry sector, organization size, seniority level, skills, interest groups, location, and even businesses the user has previously worked at. This wealth of ‘filters’ options enables marketing strategies to be directed to the exact profile of the Ideal Customer Profile (ICP), increasing the likelihood of attracting qualified leads and, consequently, generating sales.
In addition to precise segmentation, LinkedIn Ads offers unique ad formats, such as Sponsored Content, Sponsored InMail, Dynamic Ads, and Text Ads, allowing corporations to create personalized campaigns and impact users in a more relevant and non-invasive way. Sponsored InMail, for example, allows sending direct messages to users’ inboxes, while Dynamic Ads provide content customization with profile information of each user, creating a more specific experience and increasing conversion rates.
Another relevant point is the low competition in LinkedIn Ads compared to other online advertising platforms, which can result in lower costs per click (CPC) and per thousand impressions (CPM) for companies, providing flexibility in investments according to campaign objectives. In the high ticket sales scenario, where the product or service value is significantly high and the sales cycle is more complex, generating qualified leads is essential to boost company growth.
LinkedIn Ads stands out as a strategic tool to achieve this goal, offering the unique combination of precise targeting, customized ad formats, and a highly qualified audience. By leveraging the potential of this strategy, corporations can not only generate ideal leads but also establish connections, strengthen the brand, and sustainably boost sales.
