The LaunchPad Digital enters the market with the commitment to revolutionize how influencers and companies launch and manage their digital products and strategies. Founded in 2024 by Fábio Santos, Marcellye Hansen, and Ana Luiza Marcolina, the company is born with a clear vision: democratize access to high-quality digital solutions, using artificial intelligence to simplify processes and increase results.
The journey of LaunchPad Digital began when Marcellye and Ana Luiza, with extensive experience in the digital marketing market, noticed a significant gap. Influencers of all sizes were struggling to launch their own digital products, despite the great monetization potential. Together, they identified the need for a comprehensive platform that would cater to this audience in a practical and accessible way.
With the arrival of Fábio, a technology and ML/AI (Machine Learning/Artificial Intelligence) expert, the project gained new momentum. Thus, LaunchPad Influencers was born, an ‘All-in-One’ platform, based on customized and integrated AI models, automating, centralizing, and simplifying digital launches, offering a personalized experience for influencers of all levels.
As the demand for broader solutions is not limited to influencers. After all, many companies and brands, especially small and medium-sized ones, also need efficient tools to boost their digital presence and accelerate their results. The group created the Genesis AI, a brand focused on providing companies with complete digital marketing solutions.
Therefore, LaunchPad Digital is composed of two brands, each with a specific focus:
- LaunchPad Influencers: a platform that integrates the entire digital product launch cycle, from conception to result analysis. Using Artificial Intelligence to personalize the journey of each influencer, the platform helps to create, launch, and manage products in a simple and effective way, optimized for any influencer size.
- LaunchPad Genesis AI: focused on companies of all sizes, especially small and medium ones, Genesis AI offers quick and affordable solutions for digital marketing, including content creation, campaign management, and digital presence. Using artificial intelligence to create personalized campaigns, videos, images, models, custom virtual influencers and posts, ensuring effective results with cost-effectiveness.
“We believe that the future of digital marketing is personalized and affordable, and that’s exactly what we are building at LaunchPad Digital, with the aim of transforming the scenario in Brazil and worldwide,” says CEO Fábio Santos.
The official launch of the brands will take place virtually on January 24, live streamed on the YouTube channel, with the founders Fabio, Ana Luiza, and Marcellye participating, sharing their vision and plans for the future of the company.
