Today marks the last day of Amazon Prime Day, one of the most anticipated shopping events of the year. The campaign, which features major discounts across a variety of categories, has gained momentum in recent years and has already become a significant event for global retail. In 2024, the event generated over US$14 billion in sales, an 11% increase over the previous year. In Brazil, the fifth edition of the campaign drove a 71% increase in Amazon traffic compared to the six days preceding the event.
For consumers to better enjoy the event, the Cuponation – Brazil’s largest discount coupon aggregator platform – has compiled the best deals available on the platform during the period. Check it out:
Amazon Prime Day 2025 Highlights Cuponation:
- Up to 40% discount in exclusive Amazon products, with free shipping on Prime and no minimum order;
- Coupons for up to 25% off on thousands of products directly from Amazon;
- Up to R$350 discount on Amazon devices like Echo Dot, Fire Stick e Kindle;
- Echo Pop (latest generation) with up to 29% discount;
- Echo Show 8 (next generation) with up to 29% discount;
- Up to 46% OFF on furniture;
- Up to 70% OFF on selected books;
- Up to 54% OFF on gamer items;
- Up to 80% OFF on kitchen utensils;
- Up to 70% OFF on toys and games;
- Up to 80% OFF on beauty products.
All coupons available on Cuponation are tested and updated in real time, ensuring they work and save money for consumers.
“Prime Day is one of the most important dates for Brazilian online retail, and our role is to help consumers make the most of this moment by finding the best discounts. We’ve gathered the best deals in one place, with valid coupons updated in real time, so consumers can save smartly and conveniently,” says Maria Fernanda Antunes Junqueira, co-founder and Managing Director of Cuponation in Latin America.
The platform aggregates active, daily-updated coupons for over 700 brands, connecting consumers with real deals and facilitating savings during seasonal events like Prime Day. With intuitive navigation and segmented categories, Cuponation positions itself as a strategic ally for those who want to shop smartly and conveniently.
