In a globally expanding market, Koin, a fintech specialized in simplifying digital commerce, will invest around R$ 30 million to advance its anti-fraud solutions in Brazil and Latin America by 2025. Driven by the increase in digital transactions and the sophistication of fraud attempts, the fintech aims to expand its portfolio and bring new technologies to ensure increasingly secure transactions in e-commerce.
“Our goal is for merchants to have access to quality anti-fraud solutions with features such as biometrics and 3DS, an e-commerce authentication protocol that increases transaction security and provides a better shopping experience to prevent losses in online purchases,” explains Dieter Spangenberg, Chief Payments and Fraud.
Developed to prevent fraud in e-commerce transactions and maximize sales conversion rates, Koin’s solution uses artificial intelligence and machine learning to analyze transactions in real-time, identifying suspicious patterns and fraudulent behaviors.
Studies indicate that in just the first nine months of 2023, losses of R$ 41.4 billion were avoided in the country thanks to authentication and fraud prevention tools. According to the Global eCommerce Payments and Fraud Report, in 2024, Latin American merchants spend nearly twice the global average managing payment fraud (19% versus 11%), especially SMEs with revenues ranging from US$ 50,000 to US$ 5 million in annual e-commerce sales.
For the consumer, the lack of security when making purchases online also brings losses. A recent survey by Koin on the scenario of virtual scams and frauds showed that consumer vulnerability is still a threat. According to the research, 62.4% of Brazilians have already experienced some sort of virtual scam, the majority of them (41.8%) on shopping sites.
Therefore, the evolution of fraud prevention solutions is essential to simplify transactions and provide an easier shopping experience for the brand’s partners’ consumers. “We are leaders in Argentina and are consistently growing in Brazil, offering essential tools to ensure consumer safety and protect companies against financial fraud,” highlights Spangenberg.
Koin operates in Brazil, Argentina, Colombia, Mexico, Peru, Uruguay, and Chile, and already serves heavyweights such as Decolar and Jetsmart, Nike, Frávega, Indrive, Simmons, Clickbus, and Reebok, helping provide secure and flexible payment solutions in various countries.
Focus on transactions in the Koin app
In parallel, the fintech company is focusing on transactions through its own app. Since its launch just over a year ago, the app has already exceeded 1.5 million downloads and is growing at a monthly rate of over 50% in transaction volume. According to Lucas Iván Gonzalez, the Chief Product Officer and Chief Commercial Officer of the Company, “60% of Koin’s daily operations come from the application, which is increasingly used by consumers when seeking credit to buy installments in their favorite stores.”
“With the variety of payment methods, in addition to the benefits provided to consumers in our app, we expect to triple transaction volume by 2025,” emphasizes the executive.
In 2025, Koin intends to consolidate its presence in BNPL with an increasingly diverse range of segments, such as tourism, education, clothing, cosmetics, sports, and pets. According to the fintech executive, the goal is to expand the democratization of credit to new areas of consumption in Brazil.
Through continuous strengthening of the customer portfolio, combined with the growth of the app and the expansion of anti-fraud solutions, Koin aims to establish itself as a leader in digital financial inclusion. “Our goal is to pave a solid path to lead the anti-fraud market in Latin America and BNPL in Brazil, developing products and partnerships that bring accessibility and flexibility to businesses and consumers,” says Gonzalez. In a growing global market, Koin, a fintech specialized in simplifying digital commerce, will invest around R$ 30 million to advance its anti-fraud solutions in Brazil and Latin America in 2025. Driven by the increasing digital transactions and the sophistication of fraud attempts, the fintech aims to expand its portfolio and introduce new technologies to ensure increasingly secure transactions in e-commerce.
“Our goal is for merchants to have access to quality anti-fraud solutions with features such as biometrics and 3DS, an e-commerce authentication protocol that increases transaction security and provides a better shopping experience to prevent losses in online purchases,” explains Dieter Spangenberg, Chief Payments and Fraud.
Developed to prevent fraud in e-commerce transactions and maximize sales conversion rates, Koin’s solution uses artificial intelligence and machine learning to analyze transactions in real-time, identifying suspicious patterns and fraudulent behaviors.
Studies indicate that, in just the first nine months of 2023, R$ 41.4 billion in losses were prevented in the country thanks to authentication and fraud prevention tools. According to the Global eCommerce Payments and Fraud Report, by 2024, retailers in Latin America spend almost twice the global average to manage payment frauds (19% versus 11%), especially SMEs with annual ecommerce sales revenue between US$ 50,000 and US$ 5 million.
For the consumer, lack of security when making online purchases also brings losses. A recent survey by Koin on the scenario of virtual scams and frauds showed that consumer vulnerability is still a threat. According to the research, 62.4% of Brazilians have already experienced some form of virtual scam, with the majority (41.8%) on shopping sites.
Therefore, the evolution of anti-fraud offerings is essential to simplify transactions and provide an easier shopping experience for the brand’s partner consumers. “We are leaders in Argentina and are consistently growing in Brazil, offering essential tools to ensure consumer safety and protect companies from financial fraud,” emphasizes Spangenberg.
Koin operates in Brazil, Argentina, Colombia, Mexico, Peru, Uruguay, and Chile, and already has heavyweight clients like Decolar and Jetsmart, Nike, Frávega, Indrive, Simmons, Clickbus, and Reebok, helping to provide secure and flexible payment solutions across different countries.
Focus on transactions in the Koin app
Concurrently, the fintech is focusing on transactions through its own app. Since its launch just over a year ago, the app has already exceeded 1.5 million downloads and has been growing monthly by more than 50% in transaction volume. According to Lucas Iván Gonzalez, Chief Product Officer and Chief Commercial Officer of the Company, “60% of Koin’s daily operations come from the app, which is increasingly being used by consumers when looking for credit to buy in installments at their favorite stores”.
“With the diversity of payment methods, in addition to the benefits provided to the consumer in our app, we expect to triple the transaction volume by 2025,” highlights the executive.
By 2025, Koin aims to consolidate its presence in BNPL with an increasing diversification of segments, such as tourism, education, clothing, cosmetics, sports, and pets. According to the fintech executive, the goal is to expand the democratization of credit to new areas of consumption in Brazil.
Through continuous customer portfolio reinforcement, combined with the app’s growth and the expansion of anti-fraud solutions, Koin aims to establish itself as a key player in digital financial inclusion. “Our goal is to chart a solid path to lead the anti-fraud market in Latin America and BNPL in Brazil, developing products and partnerships that bring accessibility and flexibility to businesses and consumers,” Gonzalez concludes.
