Koin, a fintech specialized in financial solutions for digital commerce, expands its presence in the Pix Installment segment by establishing new strategic partnerships with big brands in the Brazilian retail. Companies like Boca Rosa Beauty, Marisa, Livelo, TNG, and Livo now offer the Buy Now, Pay Later (BNPL) option – allowing consumers to purchase products immediately and pay in installments without the need for a credit card.
Pix Installment consolidates as an accessible alternative for those seeking financial flexibility. With the ability to split payments via Pix transfer, the solution enhances credit access and simplifies the buying journey, benefiting both consumers and merchants. “The evolution of e-commerce and the increased use of Pix by Brazilians have prompted the market’s need to diversify payment methods. Therefore, Pix Installment is one of the major bets for BNPL,” explains Ignacio Croce, commercial director at Koin.
Brands strengthen Koin’s payment ecosystem
Koin’s new partners are leaders in their industries. Boca Rosa Beauty, led by influencer Bianca Andrade, generates millions annually in the beauty sector. Marisa, a retail fashion giant, and Livelo, a leader in rewards programs, connect thousands of consumers to products and experiences. Yescoo stands out for its diverse clothing mix, while TNG is recognized for quality and contemporary design. Livo, well-established in the premium eyewear segment, reinforces the diversity of the fintech’s client portfolio.
According to the executive, BNPL, along with Pix, represents the digital payment method with the highest growth potential in the country. “The BNPL proposal is to offer a more accessible and uncomplicated payment experience,” he highlights. Depending on the deadlines and conditions, installment payments can be made without interest or with reduced rates, becoming an attractive solution for different consumer profiles.
The arrival of heavyweight brands to Koin’s portfolio confirms the BNPL growth trend. “In our research, we identified that 25% of the top 100 national e-commerce stores offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market is expected to exceed US$ 10 billion in the coming years,” Croce comments.
