KaBuM!, a technology and gaming e-commerce, increasingly solidifies its marketplace as a significant growth engine for the company. In just five years, the operation already accounts for over 20% of revenue, with expectations to exceed 1 billion reais in sales by 2025.
Since its launch in 2020, the number of sellers has grown by more than 420%, accompanied by an expansion of offerings that exceed 240 thousand items available on the platform. This growth reflects not only the strength of the digital ecosystem but also the consolidation of a niche marketplace that connects brands and retailers directly to a highly qualified and engaged audience.
“The marketplace is a key element in our growth strategy, as it expands the portfolio, strengthens the brand, and brings us even closer to the gamer and tech community,” says Fábio Gabaldo, business director of KaBuM!.. “By connecting sellers of different profiles to an audience passionate about technology, we ensure a unique and relevant experience for all involved.”
Niche Marketplace: a Growing Trend
Niche marketplaces have stood out globally for offering more personalized experiences for both sellers and consumers. Unlike generalist platforms, these environments bring together a specific audience with a high purchase intention and trust in the brands that make up the ecosystem. In the technology and gaming sector, this movement gains even more strength: it is a rapidly expanding market, driven by the growth of the gamer audience, which already exceeds 3.7 billion people worldwide, according to Newzoo, and by the increasing interest in high-performance equipment, peripherals, digital services, and solutions aimed at content creators.
The Advantages of Selling on KaBuM!
More than just numbers, KaBuM!’s marketplace offers strategic differentials that enhance the potential for success of its sellers:
Highly qualified audience: technology enthusiasts with clear buying intentions.
Credibility and recognition: a brand with 22 years of operation and consolidated leadership in the segment.
Personalized support: active support for 100% of sellers, with direct contact via WhatsApp and a dedicated team.
Magalu Ecosystem: access to the group’s logistics network (Magalog), with competitive shipping and greater reach.
Efficient marketing: sellers participate in internal and external campaigns, with exposure in paid and owned media channels.
Specialized curation: selection of products that ensure relevance, trust, and authority in the gamer/tech segment.
Connection with the gamer community
More than just a sales platform, KaBuM! is an active part of the gamer and tech community in Brazil. The official Discord server brings fans and consumers together for promotions, launches, and discussions about hardware and games. Engagement in the competitive scene through KaBuM! Esports, and content production via KaBuM! TV reinforce the brand’s closeness and authenticity with its audience.
