In a new initiative to boost business for its partners, the KaBuM! – technology and gaming e-commerce – introduced KaBuM! Ads, an advertising hub focused on serving brands interested in advertising to the gamer and tech ecosystem of the site, which brings together over 15 million monthly visitors. The project, which has been in development over the past few months, will be officially launched now in September.
Integrated with the Newtail platform, KaBuM! Ads leverages the site’s audience to create advertising campaigns following the Retail Media model, where the audience is segmented, and ads are displayed based on users’ browsing context and shopping journey. With the help of a team of experts, KaBuM! Ads develops ad campaigns based on the client’s needs and analyzes how best to integrate their content into the brand’s ecosystem – including ads on the e-commerce, off-site content, and also the KaBuM! influencers team.
“The differential of KaBuM! Ads is to offer omnichannel advertising strategies,” explains Paola Fachini, Retail Media Manager at KaBuM! Ads. “We create campaigns that can spread across all the media that the KaBuM! client consumes, going beyond just site ads and reaching the audience also on social networks and within games. All of this with real-time monitoring of results data such as clicks and views and personalized service to the advertiser by an account manager, who assists throughout the process.”
For Paola, KaBuM! Ads is the ideal tool for endemic and non-endemic brands looking to boost their business in the gaming ecosystem: “The KaBuM! community is built by gaming, technology, and hardware enthusiasts, and as a pioneer in e-commerce in the industry, the site has become a converging point for this audience. KaBuM! Ads makes it more convenient for brands wanting to connect with audiences that share these passions”.
Some brands like Logitech, Acer, Samsung, and Intel have already tested the platform in recent months and achieved good results.
To learn more about advertising through KaBuM! Ads and boosting your business with the personalized Retail Media strategies offered, interested parties can visit the platform’s page or contact via email ads-comercial@kabum.com.br.
