The KaBuM!, the largest technology and gaming e-commerce in Latin America, announces the arrival of Rafael Untura as the new marketing director. With extensive experience in C-Level positions in national and multinational companies in the cosmetics, services, retail, and advertising sectors, Untura takes on the role with the challenge of expanding the brand’s presence in the market, strengthening the connection with the gaming community, and positioning KaBuM! as a reference in games inside and outside Brazil.
“It is a privilege to join the KaBuM! team and contribute to a brand that is already so beloved by the gaming community,” says Untura. “I want to bring innovation and market intelligence to create strategies that reinforce KaBuM!’s leadership and expand its reach to new audiences and territories.”
With a prominent career in structuring and managing digital strategies throughout Latin America, Untura has led projects involving digital marketing, analytics, growth, customer experience, CRM, commercial planning, and digital product development, leading high-performance global teams. Additionally, he has a strong background in business digital transformation and strategic management.
An instructor in the ESPM Marketing MBA, Untura teaches disciplines in Digital Marketing, Growth, Product and Innovation, CRM, Agile Methodologies, and is a speaker at events like the E-Commerce Forum and institutions like FGV and Amcham.
At the helm of KaBuM!’s Marketing area, the executive will have the mission to develop innovative strategies that expand the brand’s presence, engage the gaming community even more, and solidify KaBuM! as a leader in technology and games in Brazil and the global scene.
