Topics related to International Women’s Day, celebrated on March 8th, gained prominence on social media from January 1st to March 10th this year. According to STILINGUE by Blip, a multichannel platform focused on creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence, the date generated 37,360 publications on the topic with a potential reach of over 169 million users on digital channels.
The analysis indicates that starting from February 25th, there were more than 170 posts per day, and by March 8th, 22,846 publications related to the date were added. On the 7th and 9th, respectively, the volume of comments was 3,494. ‘Day of Struggle/ March 8th’, ‘Gender Violence’, ‘Gifts’, and ‘Flowers’ emerged as the most posted terms, along with Equal pay, Female friendship, Women in technology, Women in education, and Motherhood.
According to the study, 46% of conversations about these topics related to International Women’s Day took place on X (formerly Twitter), 21% on Facebook, 19% on Instagram, and 13% on news portals. Over 1,500 publications discussed the daily struggle for women’s respect, and on social media, users recalled the history of March 8th, which involves demands for better working conditions, the right to vote, and equality.
One of the highlights that the STILINGUE By Blip survey points out is that the comments with the most interactions were related to soccer. The teams Vasco and São Paulo paid tribute on Instagram and emphasized the importance of talking about respect. Some posts used the date to remember the history of women who have made their mark on society, such as the artist Frida Kahlo. The monitoring also highlighted physical, psychological, and patrimonial violence as recurring themes, with more than 1,500 mentions.
Another topic discussed was the relationship between the gifts given to women on the celebratory date, with over 1,400 conversations. Posts on the subject appeared alongside messages of acknowledgment, emphasizing that exchanging gifts would be a way to celebrate the strength and importance of women. During the period, various brands showed on social media how their products could be dedicated to women. The fashion, makeup, and jewelry sectors, as well as candy stores, were the most active posters.
“For companies, social listening is a powerful tool to generate insights from conversations on digital channels and turn them into actions aligned with trends and public behaviors,” highlights Menedjan Morgado, Insights Manager at Blip. “These insights are also relevant in the context of Women’s Day, enabling companies to better understand the needs and expectations of women, adapting their strategies in a more inclusive and impactful way,” he concludes.
Methodology STILINGUE by Blip
The monitoring took into account channels such as X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, Forums, Reclame Aqui, and YouTube. The data presented reflects the volume of mentions associated with International Women’s Day. To capture the information, keywords such as women’s day, day of women, women’s day, and women day were mapped.
