The global infoproduct market, projected to reach $480 billion by 2027, opens its doors for Brazilian producers to reach new audiences and diversify their sources of revenue.
Companies like Ticto, one of the leading online sales platforms for digital businesses in Brazil, are spearheading this advancement by offering technologies that streamline international transactions, enabling the sale of courses, mentorships, and other digital products in multiple markets. By 2024, Ticto aims to double its revenue from this global expansion, with an average monthly growth rate of 20%.
Technology that breaks down barriers
However, the internationalization of infoproducts goes beyond translating their content. It involves tools that facilitate transactions in different currencies, compliance with local regulations, and technical support tailored to the needs of global producers and consumers.
Ticto has invested in international certifications and technologies that enable payment processing in multiple currencies, as well as multilingual support. This infrastructure allows Brazilian entrepreneurs to expand their businesses without barriers, reaching audiences in the United States, Europe, and other countries in Latin America.
“Our priority is to facilitate the process so that Brazilian producers can focus on what they do best: create content that impacts lives. We offer solutions that ensure transaction security and efficiency in delivery, regardless of the market,” says Renatto Moreira, CMO and co-founder of Ticto.
Ease for producers and consumers
Among the features supporting international expansion is the integrated checkout system, which adjusts the purchasing experience to the target market, avoiding friction in the payment process. In addition, tools like the “Boleto and Pix Infinito” offer the necessary flexibility for consumers, while automation features minimize cart abandonment, increasing the conversion rate.
Another differential is the support for member areas with intuitive organization and facilitated management. These features meet the growing demand for online educational content and allow info-product creators to keep their audiences engaged, regardless of location.
Uncharted seas
Moreira reinforces that this internationalization is an inevitable move for digital producers seeking sustainable growth. “The possibility of selling globally expands horizons and diversifies income sources. Our goal is to offer a reliable and adapted platform for each market, delivering the best experience for producers and consumers,” comments.
The platform is also preparing to serve international producers, offering robust and tailored technical support to the requirements of different countries. This includes compliance with regulations such as GDPR in Europe and the implementation of anti-fraud tools to ensure transaction security in any region.
Impact
The infoproduct market is advancing rapidly worldwide, driven mainly by the demand for online education. In Brazil, this market moved approximately R$12 billion in 2021, with an expected annual growth of 20% by 2025. This progress reflects a change in consumer behavior, seeking practical solutions for professional training and personal development.
Ticto has already helped launch products that have stood out in the market, such as the course “Nomadic Millionaire”, which reached R$128 million in sales in 50 days. This success demonstrates the potential of the sector and the effectiveness of the platform in turning ideas into profitable businesses.
For the future, the company plans to expand its presence in Latam and Europe, establishing itself as a reference in the segment. “We are ready to meet high demand and offer solutions that drive businesses anywhere in the world,” concludes Renatto.
