On June 28 and 29, Koin, a fintech specializing in digital payment solutions and fraud prevention, promoted the “Ring the Bell” activation at Shopping Light in downtown São Paulo. With a light and interactive approach, the action invited the public to download the app, scan a QR Code, and ring a bell to compete for 1,800 surprise gifts. In addition to the experience, participants were able to practically discover the Koin app and its installment Pix functionality.
The initiative is part of the fintech’s strategy to strengthen its physical presence and connect with consumers, reinforcing its commitment to accessible, secure payment solutions aligned with people’s daily lives.
