“Greater productivity, creativity, and time management”. These are the three points highlighted by COO (Chief Operating Officer) of Bindflow, Jeferson Passos, regarding the use of Artificial Intelligence in work. Examples of performance improvement in the professional environment start with the resume selection process. AI can shortlist about 100 applications that match the desired profile, in half the time or less, with candidates more suited for the position, in the first step of this process. Another case is the use of chatbots for swift resolution of everyday financial and administrative matters to coding.
“Even with all this agility, it is always necessary to verify the information provided by Artificial Intelligence. This accuracy is linked to our ability to provide information and context so that AI can provide us with the best alternatives”, details Passos. “It’s not just copying and pasting, but continuing the dialogue with the system, providing new requirements, refining the format, and analyzing what actually works for the request”.
Bindflow had a recent experience using AI, when an IoT product needed to calculate the distance and position of an object, using antenna triangulation, solely based on signal strength. Developers used a formula provided by ChatGPT within a programming language, which worked precisely after testing. “We could have interpolated the data, as we have the know-how, however, it would have taken longer”.
AI vs. Humans
Another recurring discussion about the use of this technology is in the relationship between robots and humans and a possible compromise of the creative process, as users would feed off the same information and thus repeat their tasks with minor adjustments to differentiate. However, Bindflow’s COO defends two points in favor of humanizing AI. ‘Every prompt (the description that determines the task command) goes through human scrutiny, as well as the filtering of the provided information,’ he explains. ‘It’s not about copying and pasting, it’s necessary to analyze the results,’ he concludes.
Regarding the question of creativity, Passos believes that, contrary to what many comment, the use of Artificial Intelligence can actually enhance creativity, since ‘it is necessary to understand that response and provide more context to it, on that occasion I can agree or not. In this dialogue process, creativity tends to flourish instead of remaining in a stagnant state. Our experience enhances our creativity,’ he argues.
Data Security
The main guidance is not to interpret AI tools as ‘free,’ because even those that position themselves as such can benefit from the data when we log in to use the system, putting the confidentiality of the information we record to access the service at risk.
‘Before installing an AI system in a company, it is necessary to look at the quality of my data, and who has authorized access,’ warns Bindflow’s COO. The company uses the resource in the following tasks: backoffice (administrative departments of a company or departments that have little or very little contact with customers); content production, in endomarketing, in creating posts for social media, as well as in more repetitive activities and in the recruitment process.
Only one employee?
According to Passos, there are so-called ‘AI gurus’, who predict that in the not too distant future, there will be unicorns (startups valued by the market at 1 billion dollars) with only 1 employee. ‘Perhaps this model exists only in some industries because there are many ventures that exclusively allow AI. But the business relationships process is humanized, requiring relationships based on recommendations, trust, even from solid companies, that lend their trust, the use of their products, based on people’s history,’ he concludes.
