Brazil currently ranks 49th in the Global Innovation Index (GII), calculated by the World Intellectual Property Organization (WIPO). The recent advancement in the GII has brought the country back into the list of the 50 most innovative economies in the world, involving 132 nations.
Despite the growth in rankings in the 2023 index, there is still a need for more awareness about the importance of investments in innovation to ensure the longevity of companies. This observation comes from the expert in business management, corporate governance implementation, business succession, and judicial recovery, Marcelo Camorim.
The executive currently serves as the President of the Board of Administration and Family of Grupo Soares and will speak on the subject at the upcoming Bossa Summit, one of the largest events focused on the innovation market and Venture Capital in the country, scheduled to take place on September 25 and 26 at the São Paulo Expo, in the capital of São Paulo. During his talk, Camorim will share the modernization case of Grupo Soares during the panel ‘Beyond the Obstacles: Stories of Entrepreneurs who Overcame Adversities,’ slated for September 26 (Thursday) at 10:50 am.
The specialist will be alongside great names in the investment market such as economist and influencer Ricardo Amorim; CVO of Bossa Invest, João Kepler; founder and chairman of the Board of Grupo Ser Educacional, Jânyo Janguiê Diniz, among others. The event brings together major investing corporations in high-risk markets and startups, as well as venture capital funds, and aims to discuss the main trends in this market for the promotion of assertive investments. For this edition, more than 10 thousand people are expected to attend, who will have access to lectures, pitches, business rounds, workshops, mentorship, and networking spaces. In the previous edition, Bossa Summit had the participation of over six thousand people over the two-day event, more than 350 exhibitors, over 100 lectures, and the presence of 82 investment funds.
Overcoming
Founded in the city of Goiânia over 57 years ago and starting as a small construction materials store, Irmãos Soares, Grupo Soares is now a holding with operations in various areas such as technology, real estate development, agribusiness, as well as the construction materials segment. Strengthened after going through a recent judicial recovery process, the group is already preparing its third generation of heirs to take over the organization. Recently, the company completed a comprehensive restructuring of its management, making it more modern and efficient. Consultant Marcelo Camorim led this recovery and management modernization process.
Founded by the brothers Odilon José Soares and Elon José Soares, the company remained under family management until it passed through the succession to the second generation, the children. However, maintaining the same way of managing that the parents had in the 1970s was not enough to drive the company towards growth and at its peak, problems began to arise. Nevertheless, with the open-mindedness of the partners to innovation and new business and management models.
According to Marcelo Camorim, success in judicial recovery was only possible thanks to the modernization and professionalization of management, which also implemented corporate governance in all its processes. “Today’s management formation is matured and very well integrated into the company’s culture because it was a process that began in 2018, with the initial professionalization”, highlights Marcelo Camorim.
