A Ingresso.com, a pioneer technology company in the online ticketing market and ticket office automation, is the new ticketing partner of EcoVilla Ri Happy, Teatro Riachuelo Rio, and Teatro Adolpho Bloch – cultural facilities managed by Aventura, a cultural equipment manager and theater producer. With the partnership, the company expects a 20% growth in the events segment.
Ingresso.com has over 15 years of experience in the entertainment and culture market, focusing on ticket sales for cinemas, shows, performances, and more. For a period, the company concentrated its efforts mainly on Rock in Rio in the events area. In 2022, it expanded its activities by resuming partnerships with the main show venues.
EcoVilla Ri Happy is a children’s cultural hub that offers experiences for children aged 0 to 12, promoting child and teenage protagonism and diverse experiences. With 2,000 m² of area and capacity for up to 520 people, the space combines socialization and learning through play. The structure is divided into two pillars: the EcoVilla Ri Happy Theater – Sala Tom Jobim and the EcoVilla Ri Happy House – Play and Learn.
The Riachuelo Rio Theater, one of the most traditional venues in Brazil and listed as a historical heritage site, reopened on August 26, 2016, after the restoration of the old Cine Palácio. Since then, it has become a cultural center that houses music, theater, debates, and dance. On the other hand, the Adolpho Bloch Theater, located in the iconic Manchete Building designed by Oscar Niemeyer and landscaped by Burle Marx, has 359 seats and a stage of 140 m².
“We are very happy to announce this partnership and further strengthen our return to the events scene. Our journey has passed through important milestones. In 2015, Ingresso.com was acquired by the Comcast group, owner of the largest ticketing company in the United States, Fandango. Since the group’s focus was exclusively on cinema, we decided to concentrate efforts on this segment, which had great growth potential in the Brazilian market. However, we kept the events and theaters team dedicated to the operation of the world’s largest music festival, Rock in Rio, for seven years. Now, with the acquisition by the UOL Group, we are back in the theater and events market, fully prepared and aligned with current demands,” explains Mauro Gonzalez, Business Director of Ingresso.com.
In 2022, the company became part of the UOL Content and Services portfolio, the largest Brazilian company in content, technology, and digital services. Today, as a differential through the combination, Ingresso.com stands out with multi-platform content that goes beyond just ticket sales, becoming a complete universe for the viewer. They also have communication on UOL channels, live event coverage, media campaigns, and other differentiators that make the brand and audience experience in cultural events even richer.
Giulia Jordan, partner and general director of Venues, celebrates the partnership: “We are excited about the collaboration with Ingresso.com, which reflects our relentless pursuit of excellence and innovation. Together with such a reliable platform, we ensure that important cultural venues, such as Teatro Riachuelo Rio, Teatro Adolpho Bloch, and Eco Village Ri Happy, provide an even more enriching experience for the audience. Ingresso.com, like Aventura, invests in technology and personalized service, reinforcing our commitment to continuously enhance the customer experience.”.
Speaking of innovation, Ingresso.com has been updating its systems over the years to enhance customer service to the events sector in Brazil. The new features include the possibility for influencers to promote events through the Affiliate Sales program, using exclusive coupons or links and tracking sales in real-time. Additionally, the Channel Sales functionality allows for the creation of multiple links for the same event, making it easier to sell VIP tickets and boxes, with customizable promotion options. There is also the introduction of a Mobile Sales System, a portable solution that enables ticket sales with or without assigned seating, reducing queues and optimizing operations.
This is the first time the three cultural venues will have a unified box office, which will also bring benefits to users, such as the Theatre Friend program, where by purchasing a ticket at one of the venues, users earn discounts for other attractions at all venues.
“This comeback happened with a comprehensive approach that goes beyond the traditional role of a ticketing platform. Our strategy is 360 degrees: it involves everything from sales management to maximizing event profitability, covering pricing, sales operations, access logistics, and communication before, during and after events“, Mauro concludes.
