The agility, a remarkable characteristic of online shopping, has directly influenced customer behavior. According to a survey by Giuliana Flores, express deliveries, those carried out in up to 3 hours, already represent (18%) of all orders placed on the site, reinforcing the preference for quick and efficient solutions when it comes to gifting. The data reveals how this experience has been a decisive factor in consumer satisfaction and highlights the importance of a structured logistics to keep pace with the digital retail speed.
The demand for express deliveries is particularly high in strategic regions of Sao Paulo, such as South, West, East, Center, and the ABC. In these locations, the speed of delivery is a valued differential by consumers, who seek to surprise with gifts even in short time windows.
To ensure the best delivery experience, the company constantly invests in logistic innovation. Special packaging, for example, is designed to facilitate transportation and preserve the durability of flowers, even in the fastest deliveries. In addition, the brand continues to seek new partnerships to expand its reach and operational efficiency.
Other shipping methods also stand out in the company’s e-commerce. Deliveries during business hours lead the preference, with (26.2%) of choices, followed by the morning period (24.91%) and the afternoon (10.36%). This variety of options allows customers to choose the best time to send flowers and gifts, whether planning in advance or solving a last-minute surprise. The flexibility in receiving formats has been a differential for the brand, especially on festive dates, when punctuality and meaning go hand in hand.
“We believe that a positive experience with express delivery is essential for consumer satisfaction. Many customers choose this type of delivery not only out of urgency but also because they trust that the gift will arrive exactly on time, ensuring all the emotion and surprise that make gift-giving a special moment,” shared Clóvis Souza, founder and CEO of Giuliana Flores.
