Big names in Marketing will bring invaluable tips for entrepreneurs during iFood Move 2025, an event that establishes itself this year as the largest restaurant gathering in Latin America taking place on August 5th and 6th at the São Paulo Expo.
On the first day, Fábio Medeiros, marketing director of Bacio di Latte, will present the company’s behind-the-scenes and the strategies that turned an entrepreneurial vision into a scalable and profitable business, focusing on operations, sales, and marketing. With the lecture “Desmarketize-se,” João Branco, former VP of marketing at Méqui, will bring a new perspective, showing how to create authentic connections with consumers, humanize brands, and generate purpose-driven growth, truly standing out.
On the stage of Delivery Academy, Michael Menezes, digital marketing specialist, will present the science behind selling content. Those who follow this lecture will discover the most effective formats, storytelling techniques, and how to structure a strategic editorial calendar for their delivery. In addition to leaving with practical tools to transform their social media into sales channels.
The second day is also a must-see for those looking to learn more about Marketing. The Success & Sales Strategy stage will welcome Lohran Soares, CEO and founder of Milky Moo, who will bring data, creativity, and personalization into practice: how digital marketing and growth strategies are driving business growth in the foodservice industry and generating tangible results. A panel with success stories and a practical look at what really works in everyday business.
Another inspiring case will be that of the Dengo brand, presented by Renata Lamarco, Marketing and Digital Channels Director of the company. In this panel, the speaker will showcase the journey of a company that values national cocoa, empowers small producers, and transforms the consumer experience into a powerful growth lever.
Check out the full schedule of iFood Move 2025 here
An event to transform the future of restaurants
In an even more robust edition, iFood Move 2025 promises over 70 hours of content, with six simultaneous stages and over 100 speakers. In addition to the main stage, the event will have an expanded ‘Delivery Academy,’ which this year will feature two stages for practical classes. Furthermore, it will also have an area for the exhibition of products and sector initiatives, such as major industry players, for entrepreneurs and an award that recognizes the best service in delivery: the iFood Super Restaurants Award.
Excellence at iFood Move 2025
In addition, on the main stage of the event, Usain Bolt will share his entrepreneurial journey with approximately 12,000 restaurant owners. In an unprecedented conversation, the former athlete will reveal how he transitioned from a sports legend to a successful businessman, discussing the challenges faced since founding his first restaurant to expanding the brand, connecting his track record story to the creation of global ventures. Bolt demonstrates that those who accelerate with purpose can shape their own future.
iFood Move 2025 will also feature other great names that inspire and share knowledge of the gastronomic universe, but mainly their inspiring stories. Among them is Galvão Bueno, who reinvented himself, owns the Bueno Wines wine brand, and will share his story as inspiration for established restaurant owners and the general public. In addition, Galvão will bring, through stories that show how mentoring, determination, and big dreams helped him achieve new levels of excellence, both in sports and in the business world, always resiliently.
Another highlight will be Boninho, one of the great names of Brazilian TV and a celebrated executive in this universe. Known for leading TV shows, he will speak about creativity as a form of innovation and how to turn businesses into icons of success. Participants of iFood Move 2025 will also have the distinguished presence of Renata Lamarco, Marketing Director of Dengo; and João Diamante, award-winning chef and founder of the Diamantes na Cozinha project.
iFood executives who will once again mark their presence and bring news to the public are Diego Barreto, company president; Luana Ozemela, vice president of Impact and Sustainability; Roberto Gandolfo, Marketplace president; Bruno Henriques, president of iFood Pago.
Service:
Date: 5 and 6 August 2025
Location: São Paulo Expo, São Paulo, SP
Tickets: Those interested can purchase tickets through the event’s official website, www.ifoodmove.com.br.
