In the month of awareness about traffic accidents, iFood presents the results of a year of strategic actions with Vision Zero, its area dedicated to road safety. Among the main achievements is a 20% increase in deliveries made within the speed limit, as a result of the use of advanced technology and personalized incentives that promote responsible driving.
The creation of Vision Zero reinforces iFood’s commitment to minimizing risks in urban commutes. As part of this effort, the company considers speeding one of the most concerning factors for fatalities and serious incidents in traffic. To tackle this issue, iFood implemented the ‘Safe Driving Indicator,’ a tool that monitors speeds during deliveries in relation to the legal limits of each road.
Based on telematics data, personalized communications, and strategies inspired by international models, 95,000 delivery partners were impacted by actions that improved their behavior on the road. With various stimuli and profiles, actions were carried out using: motivational and educational messages about the dangers of specific routes; bonuses for delivery partners who maintained safe driving on all deliveries; and in-person and online training through the Decola Safety platform. All of them yielded positive results.
The results show a significant advancement not only in the adoption of safer behaviors but also in the use of data to contribute to public policies. “In Brazil, traffic still poses a significant challenge to road safety, with thousands of lives lost every year. Our delivery partners face these risks daily, and therefore, our initiatives are not limited to safety in deliveries. They also generate valuable data that can contribute to public policies aimed at making commutes safer for everyone,” said Rafael Tartaroti, iFood’s Road Safety Manager.
Expansion of Vision Zero and New Features
Building on the successes achieved, this year, iFood will expand safety initiatives to all delivery partners on the platform in Brazil. The idea is to integrate Safe Driving into the motorcyclists’ daily lives, encouraging more and more practices of responsible behavior.
The new features include the development of additional risk monitoring, identifying unsafe maneuvers such as abrupt accelerations and braking, and dangerous curves. In addition, iFood is evaluating ways to map possible improper overtaking of traffic lights. These indicators will be part of the new phase of Vision Zero and will be available in iFood’s Safety Center, where delivery partners can track their performance, access courses, receive alerts, and receive rewards for complying with good traffic practices.
“The results show that it is possible to combine logistics efficiency with safer traffic. The 20% increase in deliveries within speed limits confirms that technology, education, and financial incentives can transform urban mobility. Companies, government, and society need to act together to ensure traffic where everyone can circulate safely,” concludes Tartaroti.
