The Brazilian technology company iFood has made new features available that make the app more practical and secure for users. The main innovation is for those who have an Apple Watch: now, it is possible to track the status of the order right on the watch, from the beginning of preparation to the estimated arrival. This will make it easier for the customer to know when they should come down to pick up their order.
With the new feature, it is now possible to receive order updates without the phone nearby. The goal is to facilitate the customer’s planning to ensure a quick and efficient delivery, without the delivery person having to wait.
The watchOS 11 is compatible with iPhone Xs or later or iPhone SE (2nd generation or later) with iOS 18 and one of these Apple Watch models: SE (2nd generation); Series 6, 7, 8, 9, 10; or Ultra and Ultra 2.
Improvements in notification delivery
Another novelty for iOS users is the introduction of the ‘Reminders’ component – an alert for customers to activate push notifications sent to track the order. As a result, 21% of users have already enabled the alerts on their phones.
With the ‘time sensitive’ notifications feature for iOS, urgent notifications can now be displayed even with the ‘Do Not Disturb’ mode activated. Thus, order statuses and cancellations now reach the user without interruptions.
Android News
iFood has enhanced order tracking, allowing users to receive updates even with the screen locked. This was already available for iOS and now also reaches smartphones with the Android system.
Identified Call
Also aiming to facilitate contact with the customer when the order is in progress, iFood has launched the feature of identified calling, giving more visibility that the phone call is indeed from iFood.
There has been an 18% increase in the acceptance rate of these calls in cities like Brasília and Salvador. If the delivery driver cannot locate the customer, iFood attempts a phone call after 15 minutes.
