iCasei, a pioneering platform in the wedding website and virtual gift registry segment, celebrates 17 years of history. In celebration of the anniversary, the company will carry out two promotional actions throughout the month of September. From 1st to 15/09, in partnership with FotoRegistro, customers who subscribe to the Black plan will receive a photo book. Between the 16th and 30/09, the Classic plan will be offered free of charge for 12 months, with reduced fees on the gift list and personalized address.
Founded in 2007 by Luis and Priscila Machado, who created the company to organize their own wedding, iCasei gained recognition in the market for its innovative DNA. With cutting-edge technology and excellence in service, the platform aims to provide a smooth, secure, and efficient experience for the brides and grooms.
The company’s successful trajectory is reinforced by impressive numbers: iCasei has already assisted over 2 million couples and generated over R$3 billion in gift sales. With more than 200 layouts and 150 available features, the platform is a reference in the segment in Brazil and Latin America.
According to Diego Magnani, CCO of iCasei, the company aims to surprise brides and grooms and guests with innovative services that facilitate the planning of the big day: “We are passionate about weddings, and this drives us to never stop. We are constantly evolving to improve the platform’s tools, offering the best solutions to our customers and allowing them to have the ceremony of their dreams.”.
In 2024, iCasei also achieved significant milestones, such as the Great Place to Work (GPTW) seal – highlighting the company for its inclusive, innovative, and motivating work environment. Additionally, the platform was nominated for the Reclame AQUI Award for the second time, reaffirming excellence in customer service.
With a team of over 50 employees, iCasei continues to expand, especially in the post-pandemic scenario. Last year, the platform surpassed double the number of weddings held in 2019, with about 84,000 ceremonies, and recorded a 23% increase in the first quarter of 2024 compared to the same period the year before. The numbers demonstrate not only the trust of the couples in the brand but also that the company remains ahead of the market, even after 17 years.
