The Interactive Advertising Bureau (IAB) Brazil has announced the holding of a masterclass entitled “Practical Use of Generative AI in Digital Advertising”. The online event, scheduled for August 1st, from 10am to 12pm, will bring together renowned executives from the advertising industry to discuss how Artificial Intelligence is transforming the creation and execution of advertising campaigns.
The masterclass will address crucial topics such as advanced large-scale customization of advertising content and the use of precise data to increase campaign efficiency and results. The online format will allow professionals from all over Brazil to access the insights offered by the speakers.
Among the confirmed participants are Marcondes Farias, Product Marketing Director at Microsoft Brazil and Mexico; Lui Lima, creative director at Talent and a professor at the Miami Ad School; Lucas Reis, president of ABMP and Chairman VP of Zygon AdTech & Data Solutions; Leo Villanova, CEO of Villanova Digital; and Patricia Souza, Country Manager at Channel Factory.
Each speaker brings extensive experience in their respective areas, from technology and design to digital marketing and data analysis. Their combined knowledge promises to offer a comprehensive and practical view on the use of AI in digital advertising.
The event is a unique opportunity for industry professionals to update their knowledge on the latest trends and techniques in AI applied to digital advertising.
For more information and registration, interested individuals can access the official masterclass page through the link provided by IAB Brazil.
