Marketing and advertising professionals can take advantage of the month of July to stay updated on the major trends in the digital market. IAB Brazil has prepared a schedule of open courses aimed at those who want to invest in strategic and applied training.
With online and live classes, the courses cover three rising topics in the market: DOOH (Digital Out Of Home), retail media, and influencer marketing.
The open courses offer practical approaches and connection to the trends shaping the digital advertising ecosystem in Brazil and worldwide.
Check out the July schedule:
Strategies for DOOH campaigns (July 15 and 16)
The course aims to present the full potential of digital media outside the home. Participants will be guided from fundamental concepts to planning, creation, and execution strategies for campaigns in DOOH environments.
Retail media buying and operations (July 22 and 23)
With a practical approach, the course explores all stages of the retail media journey. From strategy and channel mix composition, through format selection, to results measurement and optimization. Recent transformations in the ecosystem and key cases of retail media adoption will also be discussed, with insights from market-active specialists.
Creator Economy: strategies and trends for influencer marketing (July 29, 30, and 31)
Geared towards professionals who work or wish to work with digital influencers, the course covers the value chain of the Creator Economy and its role in online advertising. Best practices will be shared for agencies, advertisers, publishers, and social media managers, focusing on strategy and measurement.
Registrations are open on the IAB Brasil website and offer special discounts for members.
For more information and registrations: iabbrasil.com.br/cursos
