According to data released this year by IBGE, in the fifth bimester, Brazilian retail trade recorded a 4.4% increase in sales volume compared to the same period in 2023, marking the thirteenth consecutive rise. Only on Friday, November 29th, Jitterbit LatAm, a pioneer in automating and integrating business platforms by developing software with low-code AI solutions, transacted over R$300 million, corresponding to 10% of the total for the month of November. In times of increased demand flow, companies must be prepared with assertive strategies to achieve good results and effective management.
The investment in intelligent solutions with platform integration to overcome challenges such as predictability, inventory control, service, agility, and quality of customer experience has become increasingly crucial. “We work with systems that connect all information during the customer’s navigation on various websites and analyze their behavior during the buying journey, with the aim of offering a satisfactory, personalized, and optimized experience”, explains Lucas Felisberto, VP LatAm Sales & CS at Jitterbit.
According to a projection from the Federation of Commerce of Goods, Services, and Tourism of the State of São Paulo (FecomercioSP), revenues from the retail sector for Christmas are expected to grow by 9% compared to the same period last year. In this sense, December could represent gross revenue of R$139.4 billion for the State and require technology as a strong ally, enabling retailers to take advantage of the business opportunities that the period offers.
In addition to commercial dates and consequently the high demand that occurs at the same time, the payment of the 13th salary is usually made at the end of the year, increasing consumers’ purchasing power. As a result, companies can boost sales and retain new customers. Therefore, the implementation of intelligent solutions that assist in process management is essential, ensuring productivity and efficiency.
Jitterbit supports major transactions at critical moments of operational saturation that require predictability and control. Through artificial intelligence with platform and tool integration, the company acted in the control and management of one of the most important retail promotional dates, Black Friday, and expectations for increased Christmas sales imply new challenges.
The analysis of data and consumer behavior throughout the purchase journey after holidays are crucial factors to have strategic insights and make possible adjustments to boost sales and ensure customer loyalty. Technology has a significant impact at decisive moments, leading companies to seek innovative solutions to optimize processes and reduce friction during stages.
Thinking about this, in an increasingly connected and dynamic scenario, assertive and intelligent management ensures better performance and efficiency for the company compared to the market. “We managed our clients during Black Friday with 100% system integration throughout the entire journey, from end to end, in inventory control, pricing, moment of purchase, payment, and delivery. At Christmas, it’s no different – our team is trained and technologically equipped to overcome the challenges of the high flow of demands that the end-of-year festivities imply in operational and systemic tasks,” concludes Lucas.
