Artificial Intelligence (AI) has revolutionized how we interact with the digital world but also brought new challenges to cybersecurity. This technology, capable of learning and adapting, is a powerful tool for both defenders and critics. According to the ISC² Cybersecurity Workforce study, approximately 45% of companies still do not have a formal strategy for AI usage despite its potential. The research, which surveyed over 15,000 cybersecurity professionals worldwide, shows that despite economic and geopolitical challenges, the increasing adoption of AI is seen as a promising way to strengthen cyber defenses and adapt to new demands.
According to Marcos Santos, CEO of Aquarela Analytics, a pioneering Brazilian company in artificial intelligence and data analysis, the importance of predicting possible attacks is fundamental. “Data, information, and knowledge are critical success or failure factors in the digitized society; from this perspective, keeping your digital assets secure is a matter of continuity and prosperity as well as downfall and losses if mismanaged,” says the executive.
In defense, AI can analyze vast amounts of data in real-time, detecting patterns indicating cyber attacks. However, in the wrong hands, Artificial Intelligence can be used to create more sophisticated malware and carry out targeted attacks with greater precision. It can also generate deepfakes and manipulate information, increasing the spread of misinformation. The combination of Artificial Intelligence with hybrid cloud, for example, creates a complex scenario where the heterogeneity of environments increases the attack surface. The challenge is how to leverage the benefits of AI for cybersecurity without opening doors for attackers.
Santos evaluates that with the use of Corporate AI – one of Aquarela Analytics’ specialties – it is possible to predict future threats, respond to incidents quickly, and personalize security measures for each organization.
For the executive, the answer is not simple and requires a multifaceted approach. “It is necessary to invest in research and development of AI-based security solutions, but also in education and awareness of risks. Cybersecurity is no longer an isolated department, but rather a responsibility of everyone within the organization. The security culture must be cultivated at all levels, from senior management to front-line employees”, he emphasizes.
On the other hand, Aquarela’s CEO points out that many companies have sought to implement advanced Artificial Intelligence, but there is not always sufficient data maturity. Companies need to develop a plan to achieve the highest level that technology provides and demands.
To facilitate analysis, the company developed the DCM methodology (Data Culture Methodology), which evaluates organizations at five levels of data maturity: Empirical, Ad hoc, Defined, Optimized, and Exponential. When using advanced AI, one must be in the fifth level of data maturity. “We need to understand where the business is at, identify weak points, and develop strategies for continuous growth. Corporate AI acts in the core business, is part of the business strategy, directly affects the main KPIs, and has a long-term view until reaching the highest level of data maturity”, Santos emphasizes.
Data security is emphasized during projects. “Since 2021, Brazilian companies from different sectors have faced cyberattacks, and this area was not being observed with due attention. Today, the company must understand that besides creating an AI, identifying weak points, and developing strategies for continuous growth, data security is an indispensable part of the business,” adds Aquarela Analytics CEO, Marcos Santos.
In the executive’s assessment, as AI becomes more sophisticated, cyberattacks will also become more complex. To stay ahead of criminals, organizations need to take a proactive stance, investing in cutting-edge technologies and highly qualified professionals. AI can be both the hero and the villain of this story.
In an increasingly digitalized world, cybersecurity is a constant challenge. AI offers powerful tools to protect our systems but also creates new vulnerabilities. It is essential for companies, governments, and civil society to work together to ensure a safe and reliable digital environment.
