At the beginning of every startup, the challenge of keeping a team engaged without the assistance of a Human Resources (HR) department is immense for any entrepreneur. Thinking about this, Talent Academy, a specialized HRTech in people management and organizational culture, has developed a solution to meet the specific and tailor-made needs of small businesses.
With a team of human management experts, the company aims to enhance talent development, engagement, recruitment, and retention, aligned with the unique demands and challenges faced by early-stage companies.
According to Mauricio Betti, CEO and co-founder of Talent Academy, people management is one of the fundamental pillars for the success of startups. “We understand that each startup has its own culture, challenges, and goals, and that is why we develop tailor-made solutions. Our goal is to support business growth, ensuring they have the solid foundations necessary to achieve success. All this considering their particularities”.
According to Cortex, in a 2023 report, Brazil has 12,040 startups. In terms of size, 45% are micro, while 24% are small, 20% are medium, and 11% are large. 45% of them have up to 3 employees, and those with 4 to 50 employees represent 31%. Those with 51 to over 5,000 specialists are only 14% of the market. “Small startups still dominate the market and, with the growing competition for qualified talent, employee retention and engagement become significant challenges,” comments the CEO.
In addition, HRTech provides an online journey, profile mapping, experience and organizational culture management, promoting the development of socio-emotional skills through workshops, mentoring, and other actions that combine theory and practice. “We believe that the personal and professional development of employees is essential for sustainable growth, especially for small businesses. Our approach aims to strengthen internal culture, boost performance, and maximize team well-being, creating an environment conducive to expansion,” emphasizes Renata Betti, CGO and co-founder of Talent Academy.
Performance evaluation is another key tool offered by Talent Academy, with 360-degree, 180-degree, and 90-degree models. It allows startups to obtain a comprehensive view of their employees’ performance and identify improvement opportunities. The company also assists in developing Individual Development Plans (IDPs), accelerating professional growth and enhancing the skills of employees and managers.
