In recent years, e-commerce has ceased to be a complementary alternative to become one of the main sales channels in Brazil and worldwide. The COVID-19 pandemic has significantly accelerated this movement, driving consumers to adopt digital as their primary form of consumption. What was once a trend has become a necessity and is now a consolidated habit.
The Brazilian e-commerce has been experiencing annual growth. According to ABComm data, the sector grew by 10.5% in 2024, with revenues reaching R$ 204.3 billion. The result reflects a consumer more accustomed to digital, advancements in logistics, and the emergence of new players in the market.
Furthermore, the growth has not been limited to traditional retail. Niches such as food, beverages, pet shops, medications, and even vehicles have gained prominence online. Mobile commerce (m-commerce), for instance, now accounts for over 70% of transactions, driven by lighter and more intuitive apps.
Currently, e-commerce focuses on providing an increasingly seamless, personalized, and integrated shopping experience across physical and digital channels. Terms like omnichannel, express delivery, AI-powered chatbots, and automated repurchasing are part of the strategy of companies aiming to remain competitive.
Another significant competitive advantage has been the intelligent use of data. Browsing behaviors, purchase histories, and consumer preferences are continuously analyzed for personalized campaigns and more accurate inventory management. This demands a technologically interconnected structure between the front-end systems (virtual store) and the backend.
The projections for the coming years indicate an even more technological and consumer-centered evolution. The expectation, also according to ABComm, is that Brazilian e-commerce will surpass the R$ 250 billion mark in revenue by 2027, driven by actions such as: integration with global marketplaces; intensive use of Artificial Intelligence and Augmented Reality; instant payments via pix and digital wallets; logistic advances with drones and smart lockers; and the expansion of social commerce (sales on social networks).
Therefore, companies that do not quickly adapt to new technologies and consumer behavior risk becoming obsolete. With all this complexity and scalability, it becomes evident that a robust backend system is no longer optional – it is essential. It is responsible for ensuring that all operations occur efficiently, predictably, and securely.
Furthermore, the ERP allows managing real-time stocks across multiple channels, automating order control, invoices, deliveries, and returns, integrating with CRMs, marketplaces, and logistic platforms, as well as offering strategic data dashboards for decision-making. All these aspects contribute to maintaining fiscal and regulatory compliance – essential aspects for sustainable growth.
The expansion of e-commerce is an irreversible phenomenon and constantly evolving. If the future of retail is digital, the success of this journey is directly linked to operational intelligence behind the screens. Investing in a robust, integrated, and scalable backend system is ensuring that the promise made to the consumer on the storefront is fulfilled with excellence in delivery.
