In Brazilian e-commerce, losing a sale in the final click remains one of the biggest challenges for digital entrepreneurs. A groundbreaking study by Opinion Box shows that nearly 80% of consumers have the habit of giving up on a purchase at the last minute, and 14% do so frequently. This behavior reveals the size of the opportunity for retailers who invest in sales recovery strategies.
From January to July 2025, Loja Integrada, a platform specialized in solutions for digital commerce, helped its partners recover R$ 28.4 million in lost sales. The result represents an 18.7% growth in effectiveness compared to the previous six months (July to December 2024), when R$ 23.9 million were recovered. Among the abandoned orders in the platform’s ecosystem, 80% were recovered by the abandoned cart functionality. Another 18.9% came from the abandoned product automation – which triggers when a customer visits a product page but does not take any action. Order cancellation automation accounted for 1.1% of recovered sales.
Recovery strategies: technology in favor of the retailer
Based on the insights from the study, Loja Integrada recommends the combined use of resources that directly impact the consumer’s journey. Among them are:
- Automated reminder emails, which remind the customer about the item left in the cart;
- Push notifications, which revive the purchase intent in real time;
- Strategic discount coupons, which encourage the completion of the transaction.
In addition to these practices aimed at recovering sales, the platform already provides a series of AI agents that facilitate operations, such as data assistant, promotion creator, product registration, price adjustment, and stock analyst. The portfolio was recently expanded with the launch of Komea, a network of AI agents that help entrepreneurs automate sales processes, suggest promotions, and personalize store performance tracking. The expectation is that soon this intelligence will also directly act on sales recovery, turning abandonments into opportunities for loyalty. “Our purpose is to relieve the burden of small and medium-sized retailers, allowing them to focus on strategic growth. By recovering sales that would have been lost previously, we can give back time, energy, and revenue to the entrepreneur”, says Lucas Bacic, CMO of Loja Integrada.
