With the advancement of technology and artificial intelligence, many companies have undergone intense transformations and significant changes in their businesses. According to a survey conducted by IBM in its “Global AI Adoption Index 2024,” AI is becoming an integral part of organizations’ daily operations. The research shows that by 2024, 72% of global enterprises have already adopted AI, representing a significant leap compared to the 55% recorded in 2023.
By adopting these innovations, all processes of companies are being optimized, from automating routine tasks to complex predictive analysis. Thus, sectors such as finance, retail, health, and manufacturing are at the forefront of this evolution, reaping the benefits of intelligent systems capable of processing large volumes of data, identifying patterns, and making strategic decisions with unprecedented speed and accuracy.
According to Gustavo Caetano, CEO and founder of Samba, personalization is one of the greatest advantages provided by AI. “By analyzing large volumes of data in real-time, AI solutions can understand consumer behavior and offer experiences tailored to their preferences and needs. This ability to personalize service on a large scale increases conversion rates, strengthens the relationship between brand and consumer, fosters loyalty, and enhances the company’s reputation in the market,” he analyzes.
When it comes to the use of this technology in the events sector, the approach not only drastically optimized the response time but also increased conversion rates by providing personalized and instant support. “The chatbot can understand the user’s intention, answer complex questions about events, seats, and prices, and proactively guide the customer through the entire purchase process. In this way, AI allows processing a much larger volume of transactions with greater accuracy, resulting in increased sales and customer satisfaction,” points out Gustavo Soares, COO and Partner of Bilheteria Express, a digital platform that offers automated solutions for ticket purchase and management.
When we talk about AI in companies, we cannot ignore the topic of Mental Health. With the enforcement of NR-1, which establishes guidelines for the mental health of workers, organizations have been investing in tools like chatbots, which provide a space for active and personalized listening for employees. EmpatIA aims to be a real and accessible support point within companies. It is a place where the employee can speak and be heard, without judgment, before emotional stress escalates. The solution humanizes relationships, helps HR, and also contributes to compliance with legal requirements, such as NR-1,” states Rafael Sanchez, CEO and founder of Evolução Digital, a technology company with Artificial Intelligence solutions applied to business efficiency with automations and virtual assistants for SMEs (Small and Medium Enterprises), professionals, and business networks.
Another delicate and extremely important issue is ethics and transparency in the treatment of data collected via AI. In this sense, there are solutions in the market that seek to optimize tasks and offer compliance consultancy to the LGPD (General Data Protection Law) for companies of various sizes and scopes. According to Ricardo Maravalhas, CEO and founder of DPOnet, a company whose purpose is to democratize, automate, and simplify the journey to compliance with LGPD, AI is here to stay. “Companies want agile and accessible solutions. With AI tools, it is possible to analyze real-time needs and bottlenecks. Furthermore, investing in specialized solutions not only helps companies comply with the law and avoid fines but also is powerful in protecting their reputation,” emphasizes the CEO.
The application of artificial intelligence in corporate environments has also transformed the way meetings are conducted. Today, we have AI meeting assistants, which are gaining prominence for automating tasks such as speech transcription, identifying key topics, summarizing decisions, and even assigning tasks to participants. “These solutions allow companies to have shared knowledge management asynchronously, and, from there, regain ownership of the content they are delivering to the market. In addition, tools of this type help save time and ensure that the most relevant information is recorded and shared accurately,” reflects Rodrigo Stoqui, Country Manager of tl;dv.
Finally, with the expansion of technologies, the responsibility of companies to ensure digital security also grows. Paulo Lima, CEO of Skynova, a company specialized in cloud solutions, corporate email, and digital security, explains that the collection and processing of data on a large scale require robust mechanisms to protect users’ privacy and prevent leaks of sensitive information. “In this scenario, AI tools focused on data protection have been gaining space, mainly for offering rapid diagnostics, automated alerts, and reports that facilitate preventive action,” he analyzes.
