A Bold Snacks, synonymous with flavor and health in the fitness universe, has paved a successful path since its foundation in Divinópolis. Idealized by Gabriel, who identified a gap in the Brazilian market for truly tasty and healthy protein bars in the United States, the brand was born with a clear vision: to offer nutritious products with an irresistible touch.
The recognition of the quality of its products naturally propelled the brand into physical retail, but the online channel has always remained a strategic pillar for its growth.
To sustain and accelerate this upward trajectory in the digital market, Bold Snacks identified the need to optimize its e-commerce operation, especially regarding sales management and shipping. It was in this context that Magis5 became an essential strategic partner.
Magis5, a marketplace integration and automation platform, emerged as the answer to Bold Snacks’ challenges. The solution allowed for the centralization and automation of the entire flow of orders, from confirmation to delivery, resulting in greater agility and control.
In a recent interview on the podcast “Papo de Seller” from Magis5, the Digital Head of Bold Snacks, Wellington Brito, shared details about the brand’s operational transformation. “Before operating with Magis5, our expedition was a much more complex process. Magis5 brought a lot of speed to our production. The tool helps us a lot, providing incredible agility not only in billing but also in the organization of the entire expedition,” Brito revealed.
The automation solution allowed the company to centralize and automate the flow of orders coming from various marketplaces, such as Amazon, Shopee, and other important market players. This integration optimized everything from order confirmation to the issuance of invoices and sending them to the end consumer.
Success Case of Bold Snacks with Wellington Brito
Marketplaces as a strategic channel
Currently, the company offers the market 27 flavors of fiber and protein-rich bars. Community building is part of the strategy adopted by the company for online growth and numerically, in addition to using influencers to boost its presence in the market.
Brito emphasized in the podcast the importance of marketplaces for this brand growth strategy: “Today, the marketplace channel is considered separately from all digital, given its relevance. Through marketplaces, we can drive our business, give greater visibility to the brand, and provide new experiences for the consumer”.
He also mentioned that monitoring and understanding your customer is essential for the success of online sales. “It is necessary to serve the consumer in the way they want, simplify the product choice process, the clearer the benefit of your product, the easier the purchase becomes”.
The greater organization in management, combined with ease in product shipment, driven by automation, directly contributed to customer satisfaction and the brand’s reputation in the online market. However, for the brand, the choice of the hub was primarily due to the ease in the shipment process and integration with the main marketplaces, a crucial factor for the brand’s expansion strategy.
The integration and automation platform proved to be flexible and adaptable to the brand’s specific needs, especially concerning integration with a new ERP acquired, which is more robust.
“The choice of Magis5 came from a strategic vision of sales. We made a list of the functions we wanted, with a technical and operational perspective. When we looked at these needs, Magis5 is the best that integrates all of them,” Brito concludes.
The integration facilitated by Magis5 allowed Bold Snacks to expand its online presence efficiently, reaching a diverse audience. The automation of manual and repetitive tasks freed up their team to focus on more strategic activities, such as developing new products and strengthening the brand with its community of ‘Boldlovers,’ as their consumers are called.
Magis5
Magis5 CEO, Claudio Dias, explains that the hub integrates marketplaces like Amazon, Mercado Livre, Shein, Shopee, Magalu, Casas Bahia, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira. Thus, an online seller can showcase the same product on all these platforms.
On the other hand, the automation of flows, processes, and document dispatch provided by Magis5 solution streamlines the entire operation, leading to more efficient inventory control and more appropriate pricing for each product. Furthermore, it eliminates shipment errors, which are common when there is no automated system, resulting in a significant reduction in logistic costs.
MORE INFORMATION
- In an episode of Papo de Seller, a Magis5 podcast, Wellington Brito presents more details about Bold Snack’s e-commerce. Follow along at https://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137.
- About Magis5: https://magis5.com.br/
- About Bold Snacks: https://www.boldsnacks.com.br/
