A Homedock, a national reference in e-commerce for furniture and home decor with affordable design, now accepts Bitcoin as a form of payment in its operations. The decision is part of a strategy to expand access, aiming to serve all audiences, including those who prioritize modernity and innovation in their consumption choices.

“It’s not just about financial inclusion in the conventional sense. We are looking at the behavior of a consumer who values freedom, technology, and seeks alternative payment methods that make sense within their lifestyle. Homedock wants to impact people’s experience, and this is another way to do it,” explains Daniela Costa, founder and CEO of the company.

The initiative meets the growing demand from a digitally active audience that already uses cryptocurrencies in other areas of daily life and now finds this possibility in retail as well.

The expansion of cryptocurrency use led by Homedock is already significant in Brazil. According to data from the IRS, over 4 million Brazilians declare owning some type of crypto asset, with Bitcoin being the most popular among them. Furthermore, the country ranks among the largest cryptocurrency trading markets in Latin America, driven by digital platforms, increased access to information, and an increasingly diversified investment culture, especially among young people.

“Transactions at Homedock are carried out quickly, modernly, and transparently via on-chain or using the Lightning network, simply by selecting the ‘Pay with Bitcoin’ option when completing the purchase on the website. Both modalities are processed in a secure and auditable environment, ensuring data and value protection,” explains the CEO.

Segundo Costa, ao investir em uma tecnologia descentralizada e sem fronteiras, a Homedock aposta em um modelo de varejo alinhado com o futuro do consumo e conectado com seu propósito e valores.